Stand By Your Brand Respectably
Posted on July 09, 2013 by vanwestmedia
It seems that sex appeal is an option many advertisers turn to as it is highly popular. However, is that all you want your audience to see you as?
Click to watch the Roxy Pro Biarritz 2013 Teaser!
R …
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Posted in Arts & Entertainment, Digital Advertising, In the News
Tagged athlete, australian, branding, eye candy, respectably, roxy pro biarritz 2013, skills, sports, stand, stephanie gilmore, surfing, women, world champion
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Advertising is Getting the Best of Us
Posted on April 26, 2013 by vanwestmedia
We often let our emotions get the best of us and what does that lead to? INSECURITY. Advertisers often prey on things that affect our self-control including our emotions, leaving them to target audien …
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Posted in Digital Advertising, The Female World
Tagged advertising, emotions, feelings, female, feminism, girl power, insecurities, negative, positive, prey, sensitive, sensitivity, women
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When You Give a Little, They Give a Lot Back
Posted on April 25, 2013 by vanwestmedia
Sometimes when you give away something, the benefits you gain in return are far beyond what you've imagined. Rather than just sending ads of discounts and new products to their customers, Bare Escentu …
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Posted in Digital Advertising, Social Media, The Female World
Tagged bare escentuals, beauty, FAB, foundation, friends and benefits, friends and family, loyalty, make-up, marketing, participation, social media, women
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