Rebranding “Yo Mama” Into A Compliment
Posted on July 16, 2013 by vanwestmedia
In light of the previous commercials K-Mart released transforming crude humor including "Ship My Pants" and "Big Gas Savings", the brand continued down that similar path with a twist on the popular "Y … Continue reading →Posted in Digital Advertising, In the News, Social Media
Tagged attention, back to school, commercial, humor, k-mart, kids, layaway, media, popular, rebranding, transformation, twist, Yo Mama
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