Posted on January 26, 2017 by Travis
2016 was the year we saw Artificial Intelligence (AI) progress from a concept everyone associated with I, Robot to a technology we have begun to use on a daily basis. AI, the development of compu … Continue reading →Posted in Digital Advertising, Tech
Tagged AI, Artificial Intelligence, Brand Engagement, consumer, marketing, nyc, technology, UX, Van West Media, VWM
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Posted on May 20, 2013 by vanwestmedia
As the amount of smartphone users skyrocketed over the past few years, advertisers saw this as an advantage. With internet usage on the go, ads out in the world on billboards, posters and subways are … Continue reading →Posted in Digital Advertising, In the News, Social Media, Tech
Tagged advertising, digital, facebook, instagram, media, mobile, pinterest, smartphone, social media, tech, technology, twitter, uberads, ubermedia
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Posted on May 10, 2013 by vanwestmedia
It's a competitive world out there and everyone is pitching the same crap. From keywords to broad technical pitches, customers are left with little to no information that they are genuinely interest … Continue reading →Posted in Digital Advertising
Tagged advertising, Bing, Google, limited, marketing, offer, people, search engines, special, technology
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Posted on April 19, 2013 by vanwestmedia
What makes for great advertising? Is it the number of outreach and statistics or is it a unique approach of expression? Advertisers constantly struggle with what brings more value to their marketing a … Continue reading →Posted in Arts & Entertainment, Design & Development, Digital Advertising
Tagged advertising, amir kassaei, art, beauty, clio, creativity, data, design, essence, expression, marketing, preservation, simplicity, social media, technology
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Posted on January 28, 2013 by vanwestmedia
A picture's worth a thousand words but can you imagine how much a video is worth? Video marketing is making an impact in the business world as people react to the the action right in front of them. As … Continue reading →Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged emotions, human, internet, laptop, lazy, marketing, online, people, see, smartphone, tablet, technology, video, visual, youtube
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Posted on January 23, 2013 by vanwestmedia
2013 comes with a new year and new technology that our industry needs to adapt to. With this in mind, everything from touch screens to retina display makes a critical difference to how customers view … Continue reading →Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged adapt, bootstrap, business, changes, customer, economy, graphic design, internet, marketing, mashable, minimalism, mobile, modern, pixel query, responsive design, retina display, retina.js, tablet, technology, web design, world
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Posted on January 18, 2013 by vanwestmedia
Social Media. Ego. Trends. Popularity. These things influence the market and determine product sales to mass audiences. Most people purchase things they want more than things that things they need. Th … Continue reading →Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged business, influence, influential, marketing, media, peers, sample, social media, technology, test, trends
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Posted on January 16, 2013 by vanwestmedia
Great communication is the main reason for a successful business but how is this achieved? Online marketing and design is what brings audiences and businesses together to give both groups what they st … Continue reading →Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged business, communication, design, economy, effective, effectiveness, graphic design, industry, market, marketing, online, success, technology, web, web design
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