Posted on June 19, 2013 by vanwestmedia
In this day and age, social media makes a huge impact on where your business can stand amongst the rest. The growth you can achieve from a social network is endless as people from all over are connect … Continue reading →Posted in Digital Advertising, Social Media
Tagged Bing, facebook, Google, instagram, marketing, search engine optimization, SEO, social media, strategy, twitter, Van West Media, Yahoo
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Posted on April 22, 2013 by vanwestmedia
No, this isn't a post in tribute to Dashboard Confessional. This is a post to emphasize the purpose and necessity of a strong mission statement and tagline to market you and your company. It's importa … Continue reading →Posted in Digital Advertising
Tagged advertising, apple, branding, business, company, dashboard confessional, entrepreneur, evangelist, guy kawasaki, macintosh, mantra, marketing, meaning, mission, money, music, reason, silicon valley, statement, strategy, tagline, the art of the start
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Posted on February 18, 2013 by vanwestmedia
Customers like feeling special, like they are getting something different and better than everyone else in the world. It's because of this that companies have steered towards personalized email, using … Continue reading →Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advocacy, audience, based, behavior, business, clients, company, consumer, content, content-interest, customer, e-mail, experiment, experimenting, geographic, interest, location, marketing, role-based, segmentation, source, strategy, test, testing
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Posted on January 14, 2013 by vanwestmedia
Parallax scrolling is on the rise as one of the most intriguing website techniques today. This technique involves layering images so that background images move by the screen slower than foreground im … Continue reading →Posted in Design & Development, Digital Advertising
Tagged advertising, design, marketing, parallax, scrolling, strategy, web
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Posted on January 02, 2013 by vanwestmedia
Marketing strategies change constantly to adhere to audiences, depending on what they are demanding. Ways to advertise a company are endless but after careful consideration of consumers and their resp … Continue reading →Posted in Digital Advertising, Social Media
Tagged 2013, brand, company, cross, cross-marketing, marketing, product, rebrand, sales, service, strategy, top
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