Advertising: Creativity vs. Data
Posted on April 19, 2013 by vanwestmedia
What makes for great advertising? Is it the number of outreach and statistics or is it a unique approach of expression? Advertisers constantly struggle with what brings more value to their marketing a …
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Posted in Arts & Entertainment, Design & Development, Digital Advertising
Tagged advertising, amir kassaei, art, beauty, clio, creativity, data, design, essence, expression, marketing, preservation, simplicity, social media, technology
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United Through Tragedy of Boston Marathon
Posted on April 17, 2013 by vanwestmedia
Through social media and the news, word was spread about the incident quickly and everyone was informed of the tragic event. With something as tragic as the Boston Marathon bombings, came the unity o …
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Posted in In the News, Social Media
Tagged anthem, baseball, bombing, boston, care, chicago, cities, fenway park, hearts, joe girardi, love, marthon, new york yankees, pray, red sox, rival, rivalries, social media, sports, support, sweet caroline, teams, tragedy, tribune, united we stand
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April Fool’s Brand Hoaxes of 2013
Posted on April 03, 2013 by vanwestmedia
The start of April may bring in the warm spring weather but get ready to have a few pranks along with it. Businesses take holidays like April Fools and use it to amuse their audience to connect with …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, april fools, audience, bmw, bmw pram, communication, google nose, Holiday, jokes, marketing, mass, scope, scope bacon, social media
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Social Campaigns Revive “Mike and Ike” Brand
Posted on April 01, 2013 by vanwestmedia
Over the past year, "Mike and Ike" have been in stores with either Mike or Ike scribbled out of the box. At first it may seem like a kid took a pen and did this but then, when you look at the rest of …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, candy, facebook, marketing, mike and ike, modern, rebrand, social media, traditional, transform, twitter
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Social Media Spreads DOMA Nation
Posted on March 29, 2013 by vanwestmedia
Gay marriage has been all the hype in politics lately but what has pushed the Defense of Marriage Act (DOMA) is the interaction of social media. Many have wondered why red boxes with a pink equal sign …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged facebook, gay, love, marriage, network, news, politics, rights, social media
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Thinglink: An Interactive Image Platform
Posted on March 27, 2013 by vanwestmedia
People are more likely to engage with communication through imagery, especially through interactive images. From social media to regular web pages, it is observed that images embedded with videos, an …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged campaign, content-based, image, interactive, marketing, platform, rich media tags, social media, thinglink
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Helpful Advertising: Y&R for Hurricane Sandy
Posted on March 14, 2013 by vanwestmedia
Although Hurricane Sandy was months ago, there are still many families and communities suffering from the aftereffects of the catastrophe. Through social media sites like Pinterest, Y&R started a …
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Posted in Digital Advertising, Social Media
Tagged advertising, amazon, board, catastrophe, effort, hurricane sandy, industry, pin, pinterest, relief, social media
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OREO: Conquering the World Socially
Posted on March 08, 2013 by vanwestmedia
OREO won the "Social Media Bowl" by shooting out their instantaneous "Dunk in the Dark" ad through Twitter during the blackout. However, this wasn't the first time OREO conquered through social media. …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged ads, advertising, branding, campaign, daily twist, facebook, marketing, oreo, pinterest, social media, twitter
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