Posted on August 12, 2013 by vanwestmedia
Companies have headed towards e-commerce to reach a broader audience but with the amount of things on the web, what can make them stand out to the people that want their products? Wanelo, an online so … Continue reading →Posted on August 09, 2013 by vanwestmedia
There are many well-established burger joints but Smashburger really made a turn in this generation by defining the brand for the future. Unlike other brands that geared their marketing towards larger … Continue reading →Posted in Design & Development, Digital Advertising, Health & Food, In the News, Social Media
Tagged affiliate marketing, Bloggers, Smashburger, social media
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Posted on August 01, 2013 by vanwestmedia
Most marketing pitches involve clients calling in advertisers to vamp up their brand and company. Fantasy Interactive, a digital-driven advertiser, went in another route as they flipped the situation. … Continue reading →Posted in Digital Advertising, Social Media
Tagged 2-way, airlines, Fantasy Interactive, future, marketing, reverse pitch, social media, twitter
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Posted on July 30, 2013 by vanwestmedia
Smartphones used to be owned by only businesspeople and maybe 10% of the average population. Now, about 80% of the people in the U.S. have a smartphone. This device, with online data and every social … Continue reading →Posted in Design & Development, Digital Advertising, In the News, Social Media, Tech
Tagged advertising, audience, brand, Businesspeople, increase, interest, location, marketing, mobile ads, Online Data, personalized, popular, ppc, smartphones, social media, Targetting, traffic
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Posted on July 24, 2013 by vanwestmedia
Oreo has been on top of its game in the social network of real-time Twitter marketing since the Super Bowl blackout. As Kate Middleton was in labor, Oreo, once again, had another tweet to market the b … Continue reading →Posted in Arts & Entertainment, Digital Advertising, In the News, Social Media
Tagged branding, charmin, coca-cola, coke, e-commerce, kate middleton, marketing, oreo, playdoh, prince harry, real-time, royal baby, social media, starbucks, twitter
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Posted on July 22, 2013 by vanwestmedia
Social commerce is making a boom in this industry. First, there were the three Cs of e-commerce. Then, social media made its way into the e-commerce system and an additional three Cs were added to the … Continue reading →Posted in Design & Development, Digital Advertising, In the News, Social Media
Tagged brand, commerce, community, connection, content, context, conversation, e-commerce, product, social commerce, social media
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Posted on July 11, 2013 by vanwestmedia
You know what ads I'm talking about; the ones that have an annoying jingle or song or the one with that irritating character with a voice you can't stand or just won't shut up? Kia's "Man/Woman of Now … Continue reading →Posted in Digital Advertising, In the News, Social Media
Tagged ad, annoying, branding, car, commercial, kia, man of now, memorable, remember, sharing, social media, spreading, talking, watching, woman of now
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Posted on July 02, 2013 by vanwestmedia
Making online ads just like any other type of advertising is a gamble. You put all this money to create these ads to place out there hoping that people will respond to them and become leads. However, … Continue reading →Posted in Digital Advertising, Social Media
Tagged ads, analytics, feedburner, Google, marketing, online awareness, social media, tracking, trends, word-of-mouth
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