Tag Archives: social media

Inbound vs. Content Marketing

Posted on September 19, 2013 by vanwestmedia

Unlike Content Marketing, Inbound Marketing has a more specific and limited in regards to meaning and application. It refers to the earned media strategies and tactics to drive traffic and conversions … Continue reading →

Magnetic Inbound Marketing

Posted on September 16, 2013 by vanwestmedia

Inbound marketing is a strong tactic that many businesses are using to reach out to their potential leads. However, it also needs to be evolved in order to change human behavior and impact the market. … Continue reading →

Inbound-Outbound Marketing Collaborations

Posted on September 12, 2013 by vanwestmedia

Many businesses are still stuck in the mindset of sticking to only outbound marketing but the best businesses learn to collaborate those efforts with inbound marketing as well. inbound marketing relie … Continue reading →

Developing Optimized Architecture

Posted on September 11, 2013 by vanwestmedia

A great architecture is the basis of every company as it is what they build their core values and marketing tactics from. By using inbound marketing, you can develop an optimized architecture to help … Continue reading →

JetBlue: Staying Social, Staying Human

Posted on September 10, 2013 by vanwestmedia

“Social media is sort of beyond a natural for us. … If it didn’t exist, we’d have to invent it because we have this goal of having this human connection with our customers,”said St. George, … Continue reading →

Marketing for the People by the People

Posted on August 30, 2013 by vanwestmedia

Doritos Locos Tacos has been a popular Taco Bell selection among those within the U.S., but why has it taken so long to reach the Canadian audience? Impatient Canadians incessantly tweeted Taco Bell c … Continue reading →

Make Small Spaces Big 360 with IKEA

Posted on August 16, 2013 by vanwestmedia

IKEA presented the "Make Small Spaces Big 360" video to give you the tips and ideas to make your home, regardless of space. It allows you to personalize and create your home to its fullest potential w … Continue reading →

Warby Parker: Home Try-on Program

Posted on August 13, 2013 by vanwestmedia

Warby Parker markets through e-commerce in the most efficient way possible. By incorporating social media and client fun, they have maximized their potential. With their "Home Try-on Program," custome … Continue reading →