Where is Your Social Media Audience?
Posted on November 27, 2013 by vanwestmedia
As marketeers spend loads of money on their social media campaigns, they are looking to reach out to their audience but are they focusing on a specific demographic? If a business focuses on a certain …
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Reevaluating Your Social Media Networks
Posted on November 19, 2013 by vanwestmedia
In order for your brand to grow, you must reevaluate different aspects of your marketing. This includes social media, especially because it is the most evolving and fastest growing aspect of marketing …
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The Effect of Story Branding
Posted on November 08, 2013 by vanwestmedia
Stories, unlike random facts, give your viewers a memorable idea. Your brand's story will resonate with your target market and bring them closer to your company. They allow you to connect the differe …
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Maximizing Your Brand with Instagram
Posted on October 29, 2013 by vanwestmedia
Many turn to the Fortune 500 companies for branding ideas due to their known success and one of the main reasons is their appearance on social media. Social media is a very strong tactic that involves …
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How to Market Through Twitter Successfully
Posted on October 28, 2013 by vanwestmedia
Retweets and favorites are the highlights of Twitter and marketing through this social media channel involves some tactics. Here are some ways to help you get in the top of your Twitter game.
1. Ha …
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A Simple Small Business Website Checklist
Posted on October 25, 2013 by vanwestmedia
Creating a website can seem like a lot of handle for a small business. What do you you place on the homepage? What do I need to update constantly? There are a number of questions and we are here to he …
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Elements Any Company Can Build
Posted on October 23, 2013 by vanwestmedia
Many businesses make the mistake of thinking they don't have the potential to succeed as much as large monopolies due to the lack of resources and budget. This is not true. There are many major compon …
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Content Creation Marketing Research Strategy
Posted on October 17, 2013 by vanwestmedia
Content marketing depends not only on the content itself. There are many aspects to consider including the platform used, the audience and much more.
Platform: Over 70% of marketeers cite websites …
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