Posted on August 07, 2013 by vanwestmedia
JCPenney has struggled this year as a department-store retailer as their margins decreased significantly due to weak sales. According to CNBC, the gross margins came at 30.8 percent, which is 7% less … Continue reading →Posted in Digital Advertising, In the News
Tagged back to school, Debra Berman, decrease, JCPenney, Kraft, margins, marketing, profit, sales
Comments Off
Posted on May 03, 2013 by vanwestmedia
Your exposure on the internet as a real estate broker is crucial as it is where the majority of your sales begin. Over 85% of real estate transactions start online through sites like Trulia, Streetea … Continue reading →Posted in Digital Advertising
Tagged brokers, connections, digital advertising, digital marketing, email campaigns, leads, online profile, real estate, sales, traffic
Comments Off
Posted on March 15, 2013 by vanwestmedia
Are consumers taking advantage of what marketeers are offering at stores? Are showrooms hindering or helping sales? Statistics show that 60% of consumers go to retail stores to physically interact wit … Continue reading →Posted in Digital Advertising, Tech
Tagged advertising, amazon, consumers, marketeers, online, purchase, retail, sales, shopping, showroom
Comments Off
Posted on February 25, 2013 by vanwestmedia
Mobile integration allows businesses to market audiences in a whole new realm. This method opens up many doors of opportunity allowing customers on-the-go to access your business as well. With the Gir … Continue reading →Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged 2012, america, app, application, business, cookies, fundraising, girl, increase, market, marketing, mobile, organization, program, sales, scout, transaction
Comments Off
Posted on February 01, 2013 by vanwestmedia
Similar to other fields, the marketing world has traditionalists and progressive people. The conservative group believe the digital world to be similar to that of the old marketing ways just with diff … Continue reading →Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advocacy, awareness, communication, consideration, consumers, continuum, digital, funnel, linear, loyalty, marketing, model, opinion, preference, purchase, purchases, sales
Comments Off
Posted on January 02, 2013 by vanwestmedia
Marketing strategies change constantly to adhere to audiences, depending on what they are demanding. Ways to advertise a company are endless but after careful consideration of consumers and their resp … Continue reading →Posted in Digital Advertising, Social Media
Tagged 2013, brand, company, cross, cross-marketing, marketing, product, rebrand, sales, service, strategy, top
Comments Off
