UberAds: Targeting Smartphone Users Through Social Media
Posted on May 20, 2013 by vanwestmedia
As the amount of smartphone users skyrocketed over the past few years, advertisers saw this as an advantage. With internet usage on the go, ads out in the world on billboards, posters and subways are …
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Posted in Digital Advertising, In the News, Social Media, Tech
Tagged advertising, digital, facebook, instagram, media, mobile, pinterest, smartphone, social media, tech, technology, twitter, uberads, ubermedia
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Helpful Advertising: Y&R for Hurricane Sandy
Posted on March 14, 2013 by vanwestmedia
Although Hurricane Sandy was months ago, there are still many families and communities suffering from the aftereffects of the catastrophe. Through social media sites like Pinterest, Y&R started a …
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Posted in Digital Advertising, Social Media
Tagged advertising, amazon, board, catastrophe, effort, hurricane sandy, industry, pin, pinterest, relief, social media
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OREO: Conquering the World Socially
Posted on March 08, 2013 by vanwestmedia
OREO won the "Social Media Bowl" by shooting out their instantaneous "Dunk in the Dark" ad through Twitter during the blackout. However, this wasn't the first time OREO conquered through social media. …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged ads, advertising, branding, campaign, daily twist, facebook, marketing, oreo, pinterest, social media, twitter
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Branding Your Pinterest Personality
Posted on July 19, 2012 by vanwestmedia
In spending more time on Pinterest, I've realized that many of the people who flock to the site look for lifestyle-related content. It offers tips for new hairstyles, home decorating ideas, arts and c …
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