Content Marketing for the People
Posted on May 10, 2013 by vanwestmedia
It's a competitive world out there and everyone is pitching the same crap. From keywords to broad technical pitches, customers are left with little to no information that they are genuinely interest …
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Flipboard 2.0: The Revolutionary Magazine
Posted on April 15, 2013 by vanwestmedia
The next generation of Flipboard was released about 2 weeks ago and more than half a million magazines have already been created. Flipboard, a personal magazine app, gained massive popularity with 53 …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged app, audience, computer, design, editor, flip, flipboard, laptop, magazine, minimalism, mobile, organize, people, personalized, product, public, reader, responsive, service, smartphone, structured, successful, tablet, useful
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Holiday Inn Express: Bringing the Extraordinary Out of the Ordinary
Posted on April 10, 2013 by vanwestmedia
What captures the attention of people is the impact an advertisement has on its audience. Whether it affects people physically or emotionally, people need to want what the brand has to offer. By bri …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged ad, ads, advertisements, audience, average, brand, branding, change, emotional, experience, extraordinary, holiday inn express, life-changing, ordinary, people, physical, possiblities, power, remarkable, skills, stay smart, surprise, talent
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Humanitarian Branding: Capturing the Hearts of Your Audience
Posted on April 08, 2013 by vanwestmedia
In advertising, audiences are used to the constant sales pitches convincing them to give in and purchase a product or service. However, when the intentions of a brand or company make a turn and presen …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, audience, average, better, brand, capture, company, dedicated, emotional, extended, hearts, hotel, humanitarian, hurricane, late, leisure, people, sandy, sentimental, vacation, weekend, westin, work, working
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Online Video Marketing
Posted on January 28, 2013 by vanwestmedia
A picture's worth a thousand words but can you imagine how much a video is worth? Video marketing is making an impact in the business world as people react to the the action right in front of them. As …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged emotions, human, internet, laptop, lazy, marketing, online, people, see, smartphone, tablet, technology, video, visual, youtube
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