Superbowl Marketing Meets Mobile
Posted on February 04, 2013 by vanwestmedia
There is no event on TV other than the New Years Eve countdown that is seen by more people than the Superbowl. With that said, it's obvious why the commercials during the game are worth millions. This …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged ads, blackout, brand bowl, cell, commercials, follow, instagram, marketing, mobile, oreo, phone, retweet, smartphone, super bowl, tablet, twitter
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Web Design Trends of 2013
Posted on January 23, 2013 by vanwestmedia
2013 comes with a new year and new technology that our industry needs to adapt to. With this in mind, everything from touch screens to retina display makes a critical difference to how customers view …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged adapt, bootstrap, business, changes, customer, economy, graphic design, internet, marketing, mashable, minimalism, mobile, modern, pixel query, responsive design, retina display, retina.js, tablet, technology, web design, world
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Common Mistakes in Web Design
Posted on January 09, 2013 by vanwestmedia
Marketing your business through web design can either enhance or hinder your relationship with your audience. It's important to keep certain factors in mind while designing your site. Many flawed desi …
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Posted in Design & Development, Digital Advertising, Tech
Tagged advertising, audience, call to action, color, communication, demographic, design, features, font, graphics, HTML, layout, minimalism, mobile, outdated, purpose, style, target, technology, Van West Media, web, web design
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Mobile Web Design Fundamentals for Success
Posted on January 07, 2013 by vanwestmedia
Creating a mobile website can help your company/brand flourish. However, it's challenging to design an enriched user experience for smartphones and even tablets. Here are some tips to help your mobile …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged analytics, backend, design, device, focus, Google, mobile, mobility, simplicity, site, smartphone, tablet, tap, touch, website
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Last Minute Holiday Marketing Tactics
Posted on December 19, 2012 by vanwestmedia
Statistics say that holiday spending makes up over 25% of one's overall online purchases each year. That is an incredulous amount compared to the purchases made the rest of the year. It is important t …
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Posted in Digital Advertising, Social Media
Tagged advantage, business, deals, engine, Holiday, marketing, mobile, online, optimization, phone, Search, SEO, social, specials, tablet
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To Respond or Adapt To
Posted on December 17, 2012 by vanwestmedia
In designing a site presented on different devices, is it more important to brand based on consistency or User-interaction (UI)? In a world where the internet is accessed on various platforms with dif …
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Posted in Design & Development, Digital Advertising, Social Media, Tech, What's Happening at VWM
Tagged adaptive, business, design, desktop, friendly, interface, laptop, marketing, mobile, responsive, tablet, UI, user, web
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E-Commerce in 2013
Posted on December 10, 2012 by vanwestmedia
The world of e-commerce flourished in 2012 as marketers understood the wants and needs of their audience. With the increase of sales and satisfied consumers, 2013 is sure to be a successful year for t …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged 2013, consumers, customization, e-commerce, economy, marketers, mobile, mobility, personalization, profits, Van West Media
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