FREE Premium Content Upgrades
Posted on May 22, 2013 by vanwestmedia
Mobile users know the annoyance of having ads invade your applications but paying for a premium app seems unnecessary as well. Advertisers have decided to work with customers in this process by viewin …
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UberAds: Targeting Smartphone Users Through Social Media
Posted on May 20, 2013 by vanwestmedia
As the amount of smartphone users skyrocketed over the past few years, advertisers saw this as an advantage. With internet usage on the go, ads out in the world on billboards, posters and subways are …
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Posted in Digital Advertising, In the News, Social Media, Tech
Tagged advertising, digital, facebook, instagram, media, mobile, pinterest, smartphone, social media, tech, technology, twitter, uberads, ubermedia
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BYOD in the Workplace
Posted on May 02, 2013 by vanwestmedia
As the business world thrives in technology, mobility is key in this fast-paced industry as many companies are already using the "Bring Your Own Device (BYOD)" method in their workplace. People want …
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Is Facebook Home a Failed App?
Posted on April 29, 2013 by vanwestmedia
All the hype for the new Facebook Home release was a huge letdown. The many features of the app affected Android users negatively as it drained the battery life significantly and took over their mobil …
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Posted in Digital Advertising, In the News, Social Media, Tech
Tagged android, app, application, facebook, facebook home, mobile, mobile app, newsfeed, smartphone, social media, stream
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Flipboard 2.0: The Revolutionary Magazine
Posted on April 15, 2013 by vanwestmedia
The next generation of Flipboard was released about 2 weeks ago and more than half a million magazines have already been created. Flipboard, a personal magazine app, gained massive popularity with 53 …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged app, audience, computer, design, editor, flip, flipboard, laptop, magazine, minimalism, mobile, organize, people, personalized, product, public, reader, responsive, service, smartphone, structured, successful, tablet, useful
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Ray Ban: Ambermatic Instagram
Posted on February 27, 2013 by vanwestmedia
Filters are common throughout smartphone photo applications but Ray Ban has used this to their advantage. By using the Ray Ban app, people can send their images to the "ambermatic machine" and will be …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, ambermatic, app, application, awareness, brand, community, filter, instagram, marketing, mobile, photo, Ray Ban, social media, sunglasses, trial
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Girl Scouts of America App: Leaving No One Left Without A Cookie
Posted on February 25, 2013 by vanwestmedia
Mobile integration allows businesses to market audiences in a whole new realm. This method opens up many doors of opportunity allowing customers on-the-go to access your business as well. With the Gir …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged 2012, america, app, application, business, cookies, fundraising, girl, increase, market, marketing, mobile, organization, program, sales, scout, transaction
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Brand Marketing Through Storytelling
Posted on February 06, 2013 by vanwestmedia
Regardless of age, storytelling captures the hearts and minds of an audience. Whether it's real or fictional, the concept of brand marketing through storytelling creates room for opportunities. This a …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, audience, brand, branding, communication, consumer, customer, marketing, mobile, online, opportunity, personality, social media, story, storytelling, tv, website
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