Tag Archives: mobile

FREE Premium Content Upgrades

Posted on May 22, 2013 by vanwestmedia

Mobile users know the annoyance of having ads invade your applications but paying for a premium app seems unnecessary as well. Advertisers have decided to work with customers in this process by viewin … Continue reading →

UberAds: Targeting Smartphone Users Through Social Media

Posted on May 20, 2013 by vanwestmedia

As the amount of smartphone users skyrocketed over the past few years, advertisers saw this as an advantage. With internet usage on the go, ads out in the world on billboards, posters and subways are … Continue reading →

BYOD in the Workplace

Posted on May 02, 2013 by vanwestmedia

As the business world thrives in technology, mobility is key in this fast-paced industry as many companies are already using the "Bring Your Own Device (BYOD)" method in their workplace. People want … Continue reading →

Is Facebook Home a Failed App?

Posted on April 29, 2013 by vanwestmedia

All the hype for the new Facebook Home release was a huge letdown. The many features of the app affected Android users negatively as it drained the battery life significantly and took over their mobil … Continue reading →

Flipboard 2.0: The Revolutionary Magazine

Posted on April 15, 2013 by vanwestmedia

The next generation of Flipboard was released about 2 weeks ago and more than half a million magazines have already been created. Flipboard, a personal magazine app, gained massive popularity with 53 … Continue reading →

Ray Ban: Ambermatic Instagram

Posted on February 27, 2013 by vanwestmedia

Filters are common throughout smartphone photo applications but Ray Ban has used this to their advantage. By using the Ray Ban app, people can send their images to the "ambermatic machine" and will be … Continue reading →

Girl Scouts of America App: Leaving No One Left Without A Cookie

Posted on February 25, 2013 by vanwestmedia

Mobile integration allows businesses to market audiences in a whole new realm. This method opens up many doors of opportunity allowing customers on-the-go to access your business as well. With the Gir … Continue reading →

Brand Marketing Through Storytelling

Posted on February 06, 2013 by vanwestmedia

Regardless of age, storytelling captures the hearts and minds of an audience. Whether it's real or fictional, the concept of brand marketing through storytelling creates room for opportunities. This a … Continue reading →