What Retailers Can Learn From Cyber Monday 2015
Posted on December 16, 2015 by Travis
Cyber Monday 2015 was a hit for many online retailers - setting a record at $3.07 Billion and becoming the largest online sales day ever (Source: Adobe).
One of the biggest surprises this Holida …
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Posted in Branding, Digital Advertising, Marketing, Project Management, Sales, Social Media, Tech
Tagged Black Friday, Black Friday 2015, Cyber Monday, Cyber Monday 2015, e-commerce, Holiday Season, marketing, mobile, Mobile Shopping, retail, Seasonal Retail. Web Sales, Shopper Insights
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Mobile Google Searches Exceed Desktop Worldwide
Posted on November 18, 2015 by Travis
Across the world there are now more people doing Google searches on mobile devices than Desktop computers. That means more than half of the 100 billion searches monthly are occurring on devices with s …
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Actionable Content Marketing Tactics for the Multiscreen Generation
Posted on December 19, 2013 by vanwestmedia
We live in a world where we have televisions, computers, laptops, tablets and smartphones and people spend hours on each of those devices. In a generation where there is constant media on multiple scr …
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Push Notifications Mistakes for Mobile Marketing
Posted on October 09, 2013 by vanwestmedia
You know those pop ups that take over your phone screen? Those are push notifications and anyone with a smartphone knows what those are. Though they are a great marketing tool for business, you have t …
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Multi-Screen Marketing Advantages
Posted on October 02, 2013 by vanwestmedia
When was the last time you were able to concentrate on one device? Think about it. Even when you were practically having a heart attack while watching the Breaking Bad finale, you were on your smartph …
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Designing for User Interface
Posted on June 27, 2013 by vanwestmedia
The design of something is yes, made to be pleasing to look at but it is also made for functionality as well. Through graphic design, the throught process for creativity includes how a user will inter …
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Posted in Design & Development, Digital Advertising
Tagged art, design, development, functionality, graphic, mobile, mobili, platform, purpose, user experience, user interface
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The Importance of Landing Page Design
Posted on June 24, 2013 by vanwestmedia
A landing page is the first impression you have with your audience. It represents your name, brand and what your company stands for. Just like people need to make good first impressions, you need to d …
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Posted in Design & Development, Digital Advertising
Tagged advertising, branding, creative design, digital, first impression, graphic design, landing page, marketing, mobile, online presence, representation, strong statement, Van West Media, web design
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The Next Media Evolution: YouTube Channel News
Posted on May 29, 2013 by vanwestmedia
Online media and news spreads faster than on any other network including television and print media. This is due to the versatility of its nature. Anything online can be seen on a desktop or on mobile …
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Posted in Digital Advertising, In the News, Social Media, Tech
Tagged 18-34, business, buzzfeed, CNN, collaboration, entertainment, generation, mobile, mobility, news, online, social media, x, youtube
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