Rebranding “Yo Mama” Into A Compliment
Posted on July 16, 2013 by vanwestmedia
In light of the previous commercials K-Mart released transforming crude humor including "Ship My Pants" and "Big Gas Savings", the brand continued down that similar path with a twist on the popular "Y …
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Posted in Digital Advertising, In the News, Social Media
Tagged attention, back to school, commercial, humor, k-mart, kids, layaway, media, popular, rebranding, transformation, twist, Yo Mama
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UberAds: Targeting Smartphone Users Through Social Media
Posted on May 20, 2013 by vanwestmedia
As the amount of smartphone users skyrocketed over the past few years, advertisers saw this as an advantage. With internet usage on the go, ads out in the world on billboards, posters and subways are …
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Posted in Digital Advertising, In the News, Social Media, Tech
Tagged advertising, digital, facebook, instagram, media, mobile, pinterest, smartphone, social media, tech, technology, twitter, uberads, ubermedia
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ThingLink Brings Image Interactivity to Social Media
Posted on April 24, 2013 by vanwestmedia
The saying goes "a picture is worth a thousand words," but imagine how much a picture could be worth if it was embedded with content, links, videos and more! With the integration of ThingLink, an inte …
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Posted in Digital Advertising, Social Media, Tech
Tagged analysis, audience, engaging, facebook, Google, image, instagram, interactive, links, media, profile, social media, statistics, status, thinglink, tweet, twitter, youtube
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Social Media Truths for Marketing
Posted on January 30, 2013 by vanwestmedia
Social media is the a common new direction many businesses are striving to master. Through this young and hip gateway, the Generation Y demographic can be won over in the marketing industry. By adheri …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, broadcast, communication, facebook, feedback, followers, generation y, likes, marketing, media, network, opinion, promos, social, time, twitter
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Influence Marketing
Posted on January 18, 2013 by vanwestmedia
Social Media. Ego. Trends. Popularity. These things influence the market and determine product sales to mass audiences. Most people purchase things they want more than things that things they need. Th …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged business, influence, influential, marketing, media, peers, sample, social media, technology, test, trends
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The Evolving Workplace
Posted on December 24, 2012 by vanwestmedia
The internet is changing the nature of the workplace as social media networks and apps have entered the business world. Better insight and productivity can lead to better sales through this process as …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged 2013, advantage, business, communication, confidentiality, facebook, future, marketing, media, risk, social, social media, twitter
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Business campaigns in 2013
Posted on December 12, 2012 by vanwestmedia
There have been constant changes in SEO enterprising in the past year as the industry grows rapidly by the minute. It is important for businesses to realize how critical this situation is. Many people …
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Posted in Digital Advertising, Social Media
Tagged 2013, business, campaigns, marketing, media, opportunity, Search, SEO, site, social
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