Tag Archives: meaning

A Mark, A Mission, A Brand, A Scar.

Posted on April 22, 2013 by vanwestmedia

No, this isn't a post in tribute to Dashboard Confessional. This is a post to emphasize the purpose and necessity of a strong mission statement and tagline to market you and your company. It's importa … Continue reading →

The New Black: A Color, A Brand, A Symbol, An Idea.

Posted on March 04, 2013 by vanwestmedia

Black. What does that word evoke in you? Is it just a color or does it have more meaning than that? Colors are a sense of language that exceeds any other. They are universally known yet each color can … Continue reading →