E-mail Segmentation
Posted on February 18, 2013 by vanwestmedia
Customers like feeling special, like they are getting something different and better than everyone else in the world. It's because of this that companies have steered towards personalized email, using …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advocacy, audience, based, behavior, business, clients, company, consumer, content, content-interest, customer, e-mail, experiment, experimenting, geographic, interest, location, marketing, role-based, segmentation, source, strategy, test, testing
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5-Point Content Optimization Guide
Posted on February 15, 2013 by vanwestmedia
Marketing for a mass audience on the web stands among an even larger competition-base. Because of this, user acquisition tactics are of utmost importance to the success of your business. Every busines …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged audience, conversion, data, distribution, external, fat-head, headlines, internal, keyword, links, long-tail, market, marketing, mass, optimization, relevancy, search engine, SEO, third-party, titles, user
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Content Marketing Formula of 70/20/10
Posted on February 13, 2013 by vanwestmedia
The 70/20/10 model is common through business in an educational sense with the curriculum and in the innovative sense with business management. This same model should be used through marketing as well …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged 10, 20, 70, 70-20-10, 70/20/10, business, content, economy, fluctuating, industry, innovation, long-run, long-term, marketing, static, variables
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How to Win the Grammys Through Social Media
Posted on February 11, 2013 by vanwestmedia
The Grammys and other award shows are signs that show artists really "made it" to be the best out there. However, there are techniques to become what fans see as "the best" and in this day and age, it …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, award, digital, facebook, fans, grammys, inbound, interaction, marketing, social, social media, twitter, votes
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How the Media Helped New York Fashion Week Take Over
Posted on February 08, 2013 by vanwestmedia
As February 7th hit, fashionistas from all over tuned in on every mediabase to get a look at the new Fall/Winter 2013 trends for Mercedes-Benz Fashion Week. From Twitter to Facebook to Youtube, New Yo …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertisement, advertising, business, facebook, fashion, gratification, instant, marketing, new york, NYFW, social media, twitter, youtube
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Brand Marketing Through Storytelling
Posted on February 06, 2013 by vanwestmedia
Regardless of age, storytelling captures the hearts and minds of an audience. Whether it's real or fictional, the concept of brand marketing through storytelling creates room for opportunities. This a …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, audience, brand, branding, communication, consumer, customer, marketing, mobile, online, opportunity, personality, social media, story, storytelling, tv, website
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Superbowl Marketing Meets Mobile
Posted on February 04, 2013 by vanwestmedia
There is no event on TV other than the New Years Eve countdown that is seen by more people than the Superbowl. With that said, it's obvious why the commercials during the game are worth millions. This …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged ads, blackout, brand bowl, cell, commercials, follow, instagram, marketing, mobile, oreo, phone, retweet, smartphone, super bowl, tablet, twitter
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Digital vs. Traditional Marketing
Posted on February 01, 2013 by vanwestmedia
Similar to other fields, the marketing world has traditionalists and progressive people. The conservative group believe the digital world to be similar to that of the old marketing ways just with diff …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advocacy, awareness, communication, consideration, consumers, continuum, digital, funnel, linear, loyalty, marketing, model, opinion, preference, purchase, purchases, sales
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