Posted on May 10, 2013 by vanwestmedia
It's a competitive world out there and everyone is pitching the same crap. From keywords to broad technical pitches, customers are left with little to no information that they are genuinely interest … Continue reading →Posted in Digital Advertising
Tagged advertising, Bing, Google, limited, marketing, offer, people, search engines, special, technology
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Posted on May 08, 2013 by vanwestmedia
They say "a picture is a worth a thousand words" so why not let the beautiful images of your properties speak for themselves? The beauty of modern web design is the use of large imagery and simple nav … Continue reading →Posted in Digital Advertising
Tagged apartment, bathroom, bedroom, buy, digital marketing, home, internet marketing, marketing, online, property, real estate, rent, sell, streeteasy, trulia
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Posted on May 06, 2013 by vanwestmedia
Nostalgia is an emotion that everyone can relate to as the past affects the future. It is a way to bring people together with one common theme that hits home. Advertisers understand the power of emoti … Continue reading →Posted in Design & Development, Digital Advertising
Tagged 90s, advancements, advertising, branding, browser, campaign, commercial, development, future, herbal essences, internet explorer, marketing, microsoft, nostalgia, original, past, windows
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Posted on April 25, 2013 by vanwestmedia
Sometimes when you give away something, the benefits you gain in return are far beyond what you've imagined. Rather than just sending ads of discounts and new products to their customers, Bare Escentu … Continue reading →Posted in Digital Advertising, Social Media, The Female World
Tagged bare escentuals, beauty, FAB, foundation, friends and benefits, friends and family, loyalty, make-up, marketing, participation, social media, women
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Posted on April 22, 2013 by vanwestmedia
No, this isn't a post in tribute to Dashboard Confessional. This is a post to emphasize the purpose and necessity of a strong mission statement and tagline to market you and your company. It's importa … Continue reading →Posted in Digital Advertising
Tagged advertising, apple, branding, business, company, dashboard confessional, entrepreneur, evangelist, guy kawasaki, macintosh, mantra, marketing, meaning, mission, money, music, reason, silicon valley, statement, strategy, tagline, the art of the start
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Posted on April 19, 2013 by vanwestmedia
What makes for great advertising? Is it the number of outreach and statistics or is it a unique approach of expression? Advertisers constantly struggle with what brings more value to their marketing a … Continue reading →Posted in Arts & Entertainment, Design & Development, Digital Advertising
Tagged advertising, amir kassaei, art, beauty, clio, creativity, data, design, essence, expression, marketing, preservation, simplicity, social media, technology
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Posted on April 03, 2013 by vanwestmedia
The start of April may bring in the warm spring weather but get ready to have a few pranks along with it. Businesses take holidays like April Fools and use it to amuse their audience to connect with … Continue reading →Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, april fools, audience, bmw, bmw pram, communication, google nose, Holiday, jokes, marketing, mass, scope, scope bacon, social media
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Posted on April 01, 2013 by vanwestmedia
Over the past year, "Mike and Ike" have been in stores with either Mike or Ike scribbled out of the box. At first it may seem like a kid took a pen and did this but then, when you look at the rest of … Continue reading →Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, candy, facebook, marketing, mike and ike, modern, rebrand, social media, traditional, transform, twitter
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