Tag Archives: marketing

What I’ve learned these past two years at Van West Media

Posted on June 28, 2017 by Travis

This past June marked the two-year anniversary of Jaqueline, our Marketing Coordinator, working for Van West Media! Her journey with VWM began during her final year studying Communications at SUNY … Continue reading →

Using Artificial Intelligence to Engage Consumers

Posted on January 26, 2017 by Travis

2016 was the year we saw Artificial Intelligence (AI) progress from a concept everyone associated with I, Robot to a technology we have begun to use on a daily basis. AI, the development of compu … Continue reading →

3 Reasons Why Your Business NEEDS Social Media Marketing

Posted on November 15, 2016 by Travis

Every business owner understands this principle: in order for your business to grow quickly, it needs to be able to reach a wide target audience in the least amount of time as possible. Makes sens … Continue reading →

Why Content Marketing Is Critical To Your Business Strategy

Posted on October 19, 2016 by vanwestmedia

"Content is King" Today that phrase is thrown around marketing magazines and articles left and right. Everyone loves a good story, and every consumer wants to be wooed, entertained, and engaged whe … Continue reading →

O Canada – Attendee Takeaways from Unbounce CTA Conference 2016

Posted on July 07, 2016 by Travis

When my CEO suggested a free trip to Vancouver attending the Unbounce Call-to-Action Conference 2016, I quickly emphasized how valuable this would be. It had been more than 15 years since I had been … Continue reading →

WordPress Updates: Critical or Unnecessary?

Posted on June 15, 2016 by Travis

WordPress updates seem to come out as often as stump speeches during election season. Today we examine how important it is to make sure your WordPress site is up-to-date and running the most current … Continue reading →

What Retailers Can Learn From Cyber Monday 2015

Posted on December 16, 2015 by Travis

Cyber Monday 2015 was a hit for many online retailers - setting a record at $3.07 Billion and becoming the largest online sales day ever (Source: Adobe). One of the biggest surprises this Holida … Continue reading →

5 Things to Expect from Digital Marketing in 2015

Posted on December 30, 2014 by vanwestmedia

Over the past year, digital marketing has seen great changes and growth in several areas and is poised for another year of progression. Are you wondering what to expect in 2015? Blogs and articles d … Continue reading →