What I’ve learned these past two years at Van West Media
Posted on June 28, 2017 by Travis
This past June marked the two-year anniversary of Jaqueline, our Marketing Coordinator, working for Van West Media!
Her journey with VWM began during her final year studying Communications at SUNY …
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Using Artificial Intelligence to Engage Consumers
Posted on January 26, 2017 by Travis
2016 was the year we saw Artificial Intelligence (AI) progress from a concept everyone associated with I, Robot to a technology we have begun to use on a daily basis. AI, the development of compu …
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Posted in Digital Advertising, Tech
Tagged AI, Artificial Intelligence, Brand Engagement, consumer, marketing, nyc, technology, UX, Van West Media, VWM
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3 Reasons Why Your Business NEEDS Social Media Marketing
Posted on November 15, 2016 by Travis
Every business owner understands this principle: in order for your business to grow quickly, it needs to be able to reach a wide target audience in the least amount of time as possible. Makes sens …
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Why Content Marketing Is Critical To Your Business Strategy
Posted on October 19, 2016 by vanwestmedia
"Content is King"
Today that phrase is thrown around marketing magazines and articles left and right. Everyone loves a good story, and every consumer wants to be wooed, entertained, and engaged whe …
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O Canada – Attendee Takeaways from Unbounce CTA Conference 2016
Posted on July 07, 2016 by Travis
When my CEO suggested a free trip to Vancouver attending the Unbounce Call-to-Action Conference 2016, I quickly emphasized how valuable this would be. It had been more than 15 years since I had been …
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Posted in Digital Advertising, Marketing, Sales, Search Engine Optimization, Strategy, What's Happening at VWM
Tagged Call to Action Conference 2016, conversion, marketing, Unbounce, Unbounce Call to Action Conference, Unbounce CTAConf, Van West Media
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WordPress Updates: Critical or Unnecessary?
Posted on June 15, 2016 by Travis
WordPress updates seem to come out as often as stump speeches during election season. Today we examine how important it is to make sure your WordPress site is up-to-date and running the most current …
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Posted in Business Website, Design & Development, how to, Marketing, Tech
Tagged How to update WordPress, marketing, nyc, Van West Media, VWM, Website Speed, WordPress Updates, WordPress Version
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What Retailers Can Learn From Cyber Monday 2015
Posted on December 16, 2015 by Travis
Cyber Monday 2015 was a hit for many online retailers - setting a record at $3.07 Billion and becoming the largest online sales day ever (Source: Adobe).
One of the biggest surprises this Holida …
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Posted in Branding, Digital Advertising, Marketing, Project Management, Sales, Social Media, Tech
Tagged Black Friday, Black Friday 2015, Cyber Monday, Cyber Monday 2015, e-commerce, Holiday Season, marketing, mobile, Mobile Shopping, retail, Seasonal Retail. Web Sales, Shopper Insights
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5 Things to Expect from Digital Marketing in 2015
Posted on December 30, 2014 by vanwestmedia
Over the past year, digital marketing has seen great changes and growth in several areas and is poised for another year of progression. Are you wondering what to expect in 2015? Blogs and articles d …
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Posted in Digital Advertising, In the News, Planning, Strategy
Tagged 2015, Agency, business, Consulting, digital, digital marketing, manhattan, marketing, new york, nyc, Predictions, SEO, social media, Van West Media
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