Rebranding “Yo Mama” Into A Compliment
Posted on July 16, 2013 by vanwestmedia
In light of the previous commercials K-Mart released transforming crude humor including "Ship My Pants" and "Big Gas Savings", the brand continued down that similar path with a twist on the popular "Y …
Continue reading →
Posted in Digital Advertising, In the News, Social Media
Tagged attention, back to school, commercial, humor, k-mart, kids, layaway, media, popular, rebranding, transformation, twist, Yo Mama
Comments Off
Using Profanity to Build Your Brand
Posted on June 17, 2013 by vanwestmedia
Some people see profanity in media as a negative aspect but then again, what can make an ad more real than adding language that relates to people at one point or another. Marketeers saw the "realness" …
Continue reading →
Posted in Digital Advertising
Tagged ads, advertising, brand, campaign, commercial, crude, fml, fun my life, funny, humor, jell-o, k-mart, marketing, memorable, profanity, quirky, relative, ship my pants
Comments Off
