Reinventing Your Business
Posted on December 31, 2014 by vanwestmedia
It is believed that Charles Darwin said, "It is not the strongest or the most intelligent species who will survive, but those who can best manage change," and this rings true in several areas, includ …
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Posted in Design & Development, Planning, Strategy
Tagged business, business model, business strategy, company, Growth, industry, operations, planning, reinvention, risk
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Helpful Advertising: Y&R for Hurricane Sandy
Posted on March 14, 2013 by vanwestmedia
Although Hurricane Sandy was months ago, there are still many families and communities suffering from the aftereffects of the catastrophe. Through social media sites like Pinterest, Y&R started a …
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Posted in Digital Advertising, Social Media
Tagged advertising, amazon, board, catastrophe, effort, hurricane sandy, industry, pin, pinterest, relief, social media
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KLM: Giving the People What They Want
Posted on February 22, 2013 by vanwestmedia
There are millions of advertisements everywhere and what makes the difference is the ability to capture the attention of one's audience. What's the key to making this happen? The answer is simple: "Gi …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, clients, customers, design, destination, facebook, friends, industry, integration, KLM, map, marketing, online, personalized, print, social media, travel, twitter, web
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Content Marketing Formula of 70/20/10
Posted on February 13, 2013 by vanwestmedia
The 70/20/10 model is common through business in an educational sense with the curriculum and in the innovative sense with business management. This same model should be used through marketing as well …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged 10, 20, 70, 70-20-10, 70/20/10, business, content, economy, fluctuating, industry, innovation, long-run, long-term, marketing, static, variables
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Online Marketing & Design: The Source to Success
Posted on January 16, 2013 by vanwestmedia
Great communication is the main reason for a successful business but how is this achieved? Online marketing and design is what brings audiences and businesses together to give both groups what they st …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged business, communication, design, economy, effective, effectiveness, graphic design, industry, market, marketing, online, success, technology, web, web design
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