5 Things to Expect from Digital Marketing in 2015
Posted on December 30, 2014 by vanwestmedia
Over the past year, digital marketing has seen great changes and growth in several areas and is poised for another year of progression. Are you wondering what to expect in 2015? Blogs and articles d …
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Posted in Digital Advertising, In the News, Planning, Strategy
Tagged 2015, Agency, business, Consulting, digital, digital marketing, manhattan, marketing, new york, nyc, Predictions, SEO, social media, Van West Media
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Coming Soon: Facebook at Work
Posted on November 25, 2014 by vanwestmedia
A recent article in the Financial Times suggests Facebook is currently testing a new site, Facebook at Work. But most of us are already using Facebook at work, so what gives?
Here's what we curre …
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Posted in Design & Development, In the News, Social Media, Tech
Tagged career, digital, facebook, Facebook at Work, news, professional, social media, social network, work
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Forget the ads. Hello, Ello!
Posted on October 09, 2014 by vanwestmedia
Flashback to circa 2006: before your Facebook feed was drowning in advertisements, before you were a data tool - you were a person on a social network for the sole purpose of maintaining relationshi …
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Posted in Uncategorized
Tagged advertising, Agency, communication, digital, Ello, nyc, platform, Relationships, social, social media, Van West Media
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The Importance of Landing Page Design
Posted on June 24, 2013 by vanwestmedia
A landing page is the first impression you have with your audience. It represents your name, brand and what your company stands for. Just like people need to make good first impressions, you need to d …
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Posted in Design & Development, Digital Advertising
Tagged advertising, branding, creative design, digital, first impression, graphic design, landing page, marketing, mobile, online presence, representation, strong statement, Van West Media, web design
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The Rose Hill Estate
Posted on June 03, 2013 by vanwestmedia
Set between Southampton and Bridgehampton is The Rose Hill Estate, an elegant manor with luxurious amenities to give you a wonderful and memorable stay. The traditional, yet sophisticated property is …
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Posted in Digital Advertising, What's Happening at VWM
Tagged advertisement, client, design, digital, getaway, hamptons, marketing, online, Rose Hill Estate, southampton, website
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UberAds: Targeting Smartphone Users Through Social Media
Posted on May 20, 2013 by vanwestmedia
As the amount of smartphone users skyrocketed over the past few years, advertisers saw this as an advantage. With internet usage on the go, ads out in the world on billboards, posters and subways are …
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Posted in Digital Advertising, In the News, Social Media, Tech
Tagged advertising, digital, facebook, instagram, media, mobile, pinterest, smartphone, social media, tech, technology, twitter, uberads, ubermedia
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How to Win the Grammys Through Social Media
Posted on February 11, 2013 by vanwestmedia
The Grammys and other award shows are signs that show artists really "made it" to be the best out there. However, there are techniques to become what fans see as "the best" and in this day and age, it …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, award, digital, facebook, fans, grammys, inbound, interaction, marketing, social, social media, twitter, votes
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Digital vs. Traditional Marketing
Posted on February 01, 2013 by vanwestmedia
Similar to other fields, the marketing world has traditionalists and progressive people. The conservative group believe the digital world to be similar to that of the old marketing ways just with diff …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advocacy, awareness, communication, consideration, consumers, continuum, digital, funnel, linear, loyalty, marketing, model, opinion, preference, purchase, purchases, sales
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