The 8 C’s of Social Commerce
Posted on March 30, 2017 by Travis
Social Commerce
Four years ago, VWM published a blog on the 6 C’s of Social Commerce. Back then, it was a more relevant topic to write about because there were fewer aspects of e-commerce for marke …
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Posted in Digital Advertising, Ecommerce, Marketing, Social Media, Strategy
Tagged brand, chatbots, commerce, commitment, community, connection, content, context, conversation, e-commerce, product, service, social commerce, social media
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Actionable Social Media Marketing Tips for 2014
Posted on January 09, 2014 by vanwestmedia
It's 2014 and everyone is involved in social media in one way or another. Whether it's for personal or professional reasons, almost everyone has a Facebook or a LinkedIn account. It's important to und …
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Social Media Content Distribution and Its Benefits
Posted on December 24, 2013 by vanwestmedia
With a vast market in the New York area, not only is it important to understand the type of content you are providing for your audience, but you need to analyze where you are presenting it as well. So …
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How to Add Value to Your Content
Posted on December 12, 2013 by vanwestmedia
Curating content cannot be automated. You need to make sure you have valuable content to capture your audience and maintain their interest for the long run. By converting valuable information into suf …
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The Types of Content You Need For Social Media
Posted on December 05, 2013 by vanwestmedia
The success of your social media networks highly depends on the content you present to your audience. It's important to understand what kind of content is the most effective in order to gain the most …
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The 6 Cs of Social Commerce
Posted on July 22, 2013 by vanwestmedia
Social commerce is making a boom in this industry. First, there were the three Cs of e-commerce. Then, social media made its way into the e-commerce system and an additional three Cs were added to the …
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Posted in Design & Development, Digital Advertising, In the News, Social Media
Tagged brand, commerce, community, connection, content, context, conversation, e-commerce, product, social commerce, social media
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E-mail Segmentation
Posted on February 18, 2013 by vanwestmedia
Customers like feeling special, like they are getting something different and better than everyone else in the world. It's because of this that companies have steered towards personalized email, using …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advocacy, audience, based, behavior, business, clients, company, consumer, content, content-interest, customer, e-mail, experiment, experimenting, geographic, interest, location, marketing, role-based, segmentation, source, strategy, test, testing
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Content Marketing Formula of 70/20/10
Posted on February 13, 2013 by vanwestmedia
The 70/20/10 model is common through business in an educational sense with the curriculum and in the innovative sense with business management. This same model should be used through marketing as well …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged 10, 20, 70, 70-20-10, 70/20/10, business, content, economy, fluctuating, industry, innovation, long-run, long-term, marketing, static, variables
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