Using Artificial Intelligence to Engage Consumers
Posted on January 26, 2017 by Travis
2016 was the year we saw Artificial Intelligence (AI) progress from a concept everyone associated with I, Robot to a technology we have begun to use on a daily basis. AI, the development of compu …
Continue reading →
Posted in Digital Advertising, Tech
Tagged AI, Artificial Intelligence, Brand Engagement, consumer, marketing, nyc, technology, UX, Van West Media, VWM
Comments Off
Stand Up NY Launches New Website: A Sleek and Modern Revolution
Posted on February 20, 2013 by vanwestmedia
NEW YORK, NY — Since 1986, Stand Up NY has paved its way through warming the hearts of its audience through performances and laughter. With its open doors to the Upper West Side, it stands as one of …
Continue reading →
Posted in Design & Development, Digital Advertising, Social Media, What's Happening at VWM
Tagged advertising, client, club, comedy, consumer, customer, dani zoldan, facebook, instagram, integration, laughstub, marketing, modern, old school, redesign, revolution, social media, stand up ny, twitter, Van West Media, web design, website
Comments Off
E-mail Segmentation
Posted on February 18, 2013 by vanwestmedia
Customers like feeling special, like they are getting something different and better than everyone else in the world. It's because of this that companies have steered towards personalized email, using …
Continue reading →
Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advocacy, audience, based, behavior, business, clients, company, consumer, content, content-interest, customer, e-mail, experiment, experimenting, geographic, interest, location, marketing, role-based, segmentation, source, strategy, test, testing
Comments Off
Brand Marketing Through Storytelling
Posted on February 06, 2013 by vanwestmedia
Regardless of age, storytelling captures the hearts and minds of an audience. Whether it's real or fictional, the concept of brand marketing through storytelling creates room for opportunities. This a …
Continue reading →
Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, audience, brand, branding, communication, consumer, customer, marketing, mobile, online, opportunity, personality, social media, story, storytelling, tv, website
Comments Off