Posted on December 31, 2014 by vanwestmedia
It is believed that Charles Darwin said, "It is not the strongest or the most intelligent species who will survive, but those who can best manage change," and this rings true in several areas, includ … Continue reading →Posted in Design & Development, Planning, Strategy
Tagged business, business model, business strategy, company, Growth, industry, operations, planning, reinvention, risk
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Posted on April 22, 2013 by vanwestmedia
No, this isn't a post in tribute to Dashboard Confessional. This is a post to emphasize the purpose and necessity of a strong mission statement and tagline to market you and your company. It's importa … Continue reading →Posted in Digital Advertising
Tagged advertising, apple, branding, business, company, dashboard confessional, entrepreneur, evangelist, guy kawasaki, macintosh, mantra, marketing, meaning, mission, money, music, reason, silicon valley, statement, strategy, tagline, the art of the start
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Posted on April 08, 2013 by vanwestmedia
In advertising, audiences are used to the constant sales pitches convincing them to give in and purchase a product or service. However, when the intentions of a brand or company make a turn and presen … Continue reading →Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, audience, average, better, brand, capture, company, dedicated, emotional, extended, hearts, hotel, humanitarian, hurricane, late, leisure, people, sandy, sentimental, vacation, weekend, westin, work, working
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Posted on February 18, 2013 by vanwestmedia
Customers like feeling special, like they are getting something different and better than everyone else in the world. It's because of this that companies have steered towards personalized email, using … Continue reading →Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advocacy, audience, based, behavior, business, clients, company, consumer, content, content-interest, customer, e-mail, experiment, experimenting, geographic, interest, location, marketing, role-based, segmentation, source, strategy, test, testing
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Posted on January 02, 2013 by vanwestmedia
Marketing strategies change constantly to adhere to audiences, depending on what they are demanding. Ways to advertise a company are endless but after careful consideration of consumers and their resp … Continue reading →Posted in Digital Advertising, Social Media
Tagged 2013, brand, company, cross, cross-marketing, marketing, product, rebrand, sales, service, strategy, top
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Posted on December 28, 2012 by vanwestmedia
Replatforming may seem like a lot of work but it's important to keep your business up with your competition to satisfy your customers' needs. However, finishing on time and on budget is what's difficu … Continue reading →Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, budget, business, change, company, design, development, management, marketing, plan, planning, process, redesign, replatform, research, resource, time, timeline, tool, transition
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