Forget the ads. Hello, Ello!
Posted on October 09, 2014 by vanwestmedia
Flashback to circa 2006: before your Facebook feed was drowning in advertisements, before you were a data tool - you were a person on a social network for the sole purpose of maintaining relationshi …
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Posted in Uncategorized
Tagged advertising, Agency, communication, digital, Ello, nyc, platform, Relationships, social, social media, Van West Media
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BYOD in the Workplace
Posted on May 02, 2013 by vanwestmedia
As the business world thrives in technology, mobility is key in this fast-paced industry as many companies are already using the "Bring Your Own Device (BYOD)" method in their workplace. People want …
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April Fool’s Brand Hoaxes of 2013
Posted on April 03, 2013 by vanwestmedia
The start of April may bring in the warm spring weather but get ready to have a few pranks along with it. Businesses take holidays like April Fools and use it to amuse their audience to connect with …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, april fools, audience, bmw, bmw pram, communication, google nose, Holiday, jokes, marketing, mass, scope, scope bacon, social media
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Brand Marketing Through Storytelling
Posted on February 06, 2013 by vanwestmedia
Regardless of age, storytelling captures the hearts and minds of an audience. Whether it's real or fictional, the concept of brand marketing through storytelling creates room for opportunities. This a …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, audience, brand, branding, communication, consumer, customer, marketing, mobile, online, opportunity, personality, social media, story, storytelling, tv, website
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Digital vs. Traditional Marketing
Posted on February 01, 2013 by vanwestmedia
Similar to other fields, the marketing world has traditionalists and progressive people. The conservative group believe the digital world to be similar to that of the old marketing ways just with diff …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advocacy, awareness, communication, consideration, consumers, continuum, digital, funnel, linear, loyalty, marketing, model, opinion, preference, purchase, purchases, sales
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Social Media Truths for Marketing
Posted on January 30, 2013 by vanwestmedia
Social media is the a common new direction many businesses are striving to master. Through this young and hip gateway, the Generation Y demographic can be won over in the marketing industry. By adheri …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, broadcast, communication, facebook, feedback, followers, generation y, likes, marketing, media, network, opinion, promos, social, time, twitter
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Twilio: Cost-Effective Communication for Small Businesses
Posted on January 22, 2013 by vanwestmedia
Asahi Technologies presents "Twilio" as the new leading communications application platform interface (API) by enabling users to embed voice messaging and Voiceover Internet Protocol (voIP) into its a …
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Posted in Design & Development, Digital Advertising, Tech
Tagged api, asahi technologies, business, communication, cost-effectiveness, global, international, marketing, messaging, small business, sms, start up, twilio, voip
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Online Marketing & Design: The Source to Success
Posted on January 16, 2013 by vanwestmedia
Great communication is the main reason for a successful business but how is this achieved? Online marketing and design is what brings audiences and businesses together to give both groups what they st …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged business, communication, design, economy, effective, effectiveness, graphic design, industry, market, marketing, online, success, technology, web, web design
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