KLM: Giving the People What They Want
Posted on February 22, 2013 by vanwestmedia
There are millions of advertisements everywhere and what makes the difference is the ability to capture the attention of one's audience. What's the key to making this happen? The answer is simple: "Gi …
Continue reading →
Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, clients, customers, design, destination, facebook, friends, industry, integration, KLM, map, marketing, online, personalized, print, social media, travel, twitter, web
Comments Off
E-mail Segmentation
Posted on February 18, 2013 by vanwestmedia
Customers like feeling special, like they are getting something different and better than everyone else in the world. It's because of this that companies have steered towards personalized email, using …
Continue reading →
Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advocacy, audience, based, behavior, business, clients, company, consumer, content, content-interest, customer, e-mail, experiment, experimenting, geographic, interest, location, marketing, role-based, segmentation, source, strategy, test, testing
Comments Off
Marketing Mistakes of Small Businesses
Posted on January 25, 2013 by vanwestmedia
Small businesses need a great marketing strategy to start out and make a statement in the economy. In these tough economic times, everything can make a difference. However, there is a myriad of mistak …
Continue reading →
Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged audience, clientelle, clients, Confidence, corporation, focus, marketing, mistakes, model, passion, product, service, social media
Comments Off
