Happy 25th Birthday to Nike Slogan — “Just Do It”
Posted on July 10, 2013 by vanwestmedia
It was July 25 years ago when Nike released their "Just Do It" slogan by Wieden + Kennedy. Great taglines like "Think Different" by Apple and "Drivers Wanted" by Volkswagon have made the brands what t …
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Posted in Design & Development, Digital Advertising, In the News
Tagged advertising, apple, branding, campaign, drivers wanted, just do it, nike, slogan, tagline, think different, volkswagon
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Using Profanity to Build Your Brand
Posted on June 17, 2013 by vanwestmedia
Some people see profanity in media as a negative aspect but then again, what can make an ad more real than adding language that relates to people at one point or another. Marketeers saw the "realness" …
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Posted in Digital Advertising
Tagged ads, advertising, brand, campaign, commercial, crude, fml, fun my life, funny, humor, jell-o, k-mart, marketing, memorable, profanity, quirky, relative, ship my pants
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When the Future Recalls the Past
Posted on May 06, 2013 by vanwestmedia
Nostalgia is an emotion that everyone can relate to as the past affects the future. It is a way to bring people together with one common theme that hits home. Advertisers understand the power of emoti …
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Posted in Design & Development, Digital Advertising
Tagged 90s, advancements, advertising, branding, browser, campaign, commercial, development, future, herbal essences, internet explorer, marketing, microsoft, nostalgia, original, past, windows
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Thinglink: An Interactive Image Platform
Posted on March 27, 2013 by vanwestmedia
People are more likely to engage with communication through imagery, especially through interactive images. From social media to regular web pages, it is observed that images embedded with videos, an …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged campaign, content-based, image, interactive, marketing, platform, rich media tags, social media, thinglink
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OREO: Conquering the World Socially
Posted on March 08, 2013 by vanwestmedia
OREO won the "Social Media Bowl" by shooting out their instantaneous "Dunk in the Dark" ad through Twitter during the blackout. However, this wasn't the first time OREO conquered through social media. …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged ads, advertising, branding, campaign, daily twist, facebook, marketing, oreo, pinterest, social media, twitter
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The New Black: A Color, A Brand, A Symbol, An Idea.
Posted on March 04, 2013 by vanwestmedia
Black. What does that word evoke in you? Is it just a color or does it have more meaning than that? Colors are a sense of language that exceeds any other. They are universally known yet each color can …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged art, black, brand, branding, campaign, collaboration, color, design, mason gross, meaning, new black, project, rutgers, rutgers university
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