Coming Soon: Ruby and Jack’s Doggy Shack
Posted on June 05, 2013 by vanwestmedia
Van West Media is proud to present the design and development for Ruby and Jack's Doggy Shack. The soon-to-be-new website we built integrates webcams with GPS tracking technology, a content-management …
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Posted in Design & Development, Digital Advertising
Tagged branding, cat, design, development, dog, first-rate, getaway, grooming, home away, manhattan, new york city, nyc, pet, pet care, pet service, play care, quality, ruby and jack's, ruby and jack's doggy shack, slumber care, training, upper east side, vacation, web
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When the Future Recalls the Past
Posted on May 06, 2013 by vanwestmedia
Nostalgia is an emotion that everyone can relate to as the past affects the future. It is a way to bring people together with one common theme that hits home. Advertisers understand the power of emoti …
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Posted in Design & Development, Digital Advertising
Tagged 90s, advancements, advertising, branding, browser, campaign, commercial, development, future, herbal essences, internet explorer, marketing, microsoft, nostalgia, original, past, windows
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A Mark, A Mission, A Brand, A Scar.
Posted on April 22, 2013 by vanwestmedia
No, this isn't a post in tribute to Dashboard Confessional. This is a post to emphasize the purpose and necessity of a strong mission statement and tagline to market you and your company. It's importa …
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Posted in Digital Advertising
Tagged advertising, apple, branding, business, company, dashboard confessional, entrepreneur, evangelist, guy kawasaki, macintosh, mantra, marketing, meaning, mission, money, music, reason, silicon valley, statement, strategy, tagline, the art of the start
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Advertising Errors: Big Macs and Mental Health
Posted on April 12, 2013 by vanwestmedia
Are you addicted to Big Macs? Can you stop eating them anytime you want? Do you drown your emotional sorrows with this tasty burger? McDonald's created a "Mental-Health parody" to advertise their wid …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged ads, advertisements, audience, big mac, boston, branding, burger, emotion, error, health, mcdonalds, mental, mistake, public, wrong
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Holiday Inn Express: Bringing the Extraordinary Out of the Ordinary
Posted on April 10, 2013 by vanwestmedia
What captures the attention of people is the impact an advertisement has on its audience. Whether it affects people physically or emotionally, people need to want what the brand has to offer. By bri …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged ad, ads, advertisements, audience, average, brand, branding, change, emotional, experience, extraordinary, holiday inn express, life-changing, ordinary, people, physical, possiblities, power, remarkable, skills, stay smart, surprise, talent
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OREO: Conquering the World Socially
Posted on March 08, 2013 by vanwestmedia
OREO won the "Social Media Bowl" by shooting out their instantaneous "Dunk in the Dark" ad through Twitter during the blackout. However, this wasn't the first time OREO conquered through social media. …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged ads, advertising, branding, campaign, daily twist, facebook, marketing, oreo, pinterest, social media, twitter
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The New Black: A Color, A Brand, A Symbol, An Idea.
Posted on March 04, 2013 by vanwestmedia
Black. What does that word evoke in you? Is it just a color or does it have more meaning than that? Colors are a sense of language that exceeds any other. They are universally known yet each color can …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged art, black, brand, branding, campaign, collaboration, color, design, mason gross, meaning, new black, project, rutgers, rutgers university
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CTA Through Social Currency
Posted on March 01, 2013 by vanwestmedia
What better way to gain participants than to give them something in return? Many businesses are using their audience to create and stir up call-to-action (CTA) by giving them discounts for participati …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged american express, amex, amexsync, branding, business, call to action, cta, facebook, generous store, hashtag, integration, marketing, promotion, social media, status, tweets, twitter, video
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