The 8 C’s of Social Commerce
Posted on March 30, 2017 by Travis
Social Commerce
Four years ago, VWM published a blog on the 6 C’s of Social Commerce. Back then, it was a more relevant topic to write about because there were fewer aspects of e-commerce for marke …
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Posted in Digital Advertising, Ecommerce, Marketing, Social Media, Strategy
Tagged brand, chatbots, commerce, commitment, community, connection, content, context, conversation, e-commerce, product, service, social commerce, social media
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PPC: Mobile Ads Driving Traffic
Posted on July 30, 2013 by vanwestmedia
Smartphones used to be owned by only businesspeople and maybe 10% of the average population. Now, about 80% of the people in the U.S. have a smartphone. This device, with online data and every social …
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Posted in Design & Development, Digital Advertising, In the News, Social Media, Tech
Tagged advertising, audience, brand, Businesspeople, increase, interest, location, marketing, mobile ads, Online Data, personalized, popular, ppc, smartphones, social media, Targetting, traffic
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The 6 Cs of Social Commerce
Posted on July 22, 2013 by vanwestmedia
Social commerce is making a boom in this industry. First, there were the three Cs of e-commerce. Then, social media made its way into the e-commerce system and an additional three Cs were added to the …
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Posted in Design & Development, Digital Advertising, In the News, Social Media
Tagged brand, commerce, community, connection, content, context, conversation, e-commerce, product, social commerce, social media
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Stay Up to Date with Gay-Support Design
Posted on June 28, 2013 by vanwestmedia
What grabs people's attention more than the current news? Design that responds to what is happening in the world awes people. It makes people think "They know what's up." and see your creativity as yo …
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Posted in Arts & Entertainment, Design & Development, Digital Advertising, In the News
Tagged absolut, advocate, brand, design, gain, gay, grey poupon, leads, LGBT, smirnoff, support, supreme court
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Using Profanity to Build Your Brand
Posted on June 17, 2013 by vanwestmedia
Some people see profanity in media as a negative aspect but then again, what can make an ad more real than adding language that relates to people at one point or another. Marketeers saw the "realness" …
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Posted in Digital Advertising
Tagged ads, advertising, brand, campaign, commercial, crude, fml, fun my life, funny, humor, jell-o, k-mart, marketing, memorable, profanity, quirky, relative, ship my pants
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Holiday Inn Express: Bringing the Extraordinary Out of the Ordinary
Posted on April 10, 2013 by vanwestmedia
What captures the attention of people is the impact an advertisement has on its audience. Whether it affects people physically or emotionally, people need to want what the brand has to offer. By bri …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged ad, ads, advertisements, audience, average, brand, branding, change, emotional, experience, extraordinary, holiday inn express, life-changing, ordinary, people, physical, possiblities, power, remarkable, skills, stay smart, surprise, talent
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Humanitarian Branding: Capturing the Hearts of Your Audience
Posted on April 08, 2013 by vanwestmedia
In advertising, audiences are used to the constant sales pitches convincing them to give in and purchase a product or service. However, when the intentions of a brand or company make a turn and presen …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, audience, average, better, brand, capture, company, dedicated, emotional, extended, hearts, hotel, humanitarian, hurricane, late, leisure, people, sandy, sentimental, vacation, weekend, westin, work, working
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The New Black: A Color, A Brand, A Symbol, An Idea.
Posted on March 04, 2013 by vanwestmedia
Black. What does that word evoke in you? Is it just a color or does it have more meaning than that? Colors are a sense of language that exceeds any other. They are universally known yet each color can …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged art, black, brand, branding, campaign, collaboration, color, design, mason gross, meaning, new black, project, rutgers, rutgers university
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