Tag Archives: back to school

Kraft Gives JCPenney a Boost

Posted on August 07, 2013 by vanwestmedia

JCPenney has struggled this year as a department-store retailer as their margins decreased significantly due to weak sales. According to CNBC, the gross margins came at 30.8 percent, which is 7% less … Continue reading →

Rebranding “Yo Mama” Into A Compliment

Posted on July 16, 2013 by vanwestmedia

In light of the previous commercials K-Mart released transforming crude humor including "Ship My Pants" and "Big Gas Savings", the brand continued down that similar path with a twist on the popular "Y … Continue reading →