Holiday Inn Express: Bringing the Extraordinary Out of the Ordinary
Posted on April 10, 2013 by vanwestmedia
What captures the attention of people is the impact an advertisement has on its audience. Whether it affects people physically or emotionally, people need to want what the brand has to offer. By bri …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged ad, ads, advertisements, audience, average, brand, branding, change, emotional, experience, extraordinary, holiday inn express, life-changing, ordinary, people, physical, possiblities, power, remarkable, skills, stay smart, surprise, talent
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Humanitarian Branding: Capturing the Hearts of Your Audience
Posted on April 08, 2013 by vanwestmedia
In advertising, audiences are used to the constant sales pitches convincing them to give in and purchase a product or service. However, when the intentions of a brand or company make a turn and presen …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, audience, average, better, brand, capture, company, dedicated, emotional, extended, hearts, hotel, humanitarian, hurricane, late, leisure, people, sandy, sentimental, vacation, weekend, westin, work, working
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April Fool’s Brand Hoaxes of 2013
Posted on April 03, 2013 by vanwestmedia
The start of April may bring in the warm spring weather but get ready to have a few pranks along with it. Businesses take holidays like April Fools and use it to amuse their audience to connect with …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, april fools, audience, bmw, bmw pram, communication, google nose, Holiday, jokes, marketing, mass, scope, scope bacon, social media
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E-mail Segmentation
Posted on February 18, 2013 by vanwestmedia
Customers like feeling special, like they are getting something different and better than everyone else in the world. It's because of this that companies have steered towards personalized email, using …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advocacy, audience, based, behavior, business, clients, company, consumer, content, content-interest, customer, e-mail, experiment, experimenting, geographic, interest, location, marketing, role-based, segmentation, source, strategy, test, testing
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5-Point Content Optimization Guide
Posted on February 15, 2013 by vanwestmedia
Marketing for a mass audience on the web stands among an even larger competition-base. Because of this, user acquisition tactics are of utmost importance to the success of your business. Every busines …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged audience, conversion, data, distribution, external, fat-head, headlines, internal, keyword, links, long-tail, market, marketing, mass, optimization, relevancy, search engine, SEO, third-party, titles, user
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Brand Marketing Through Storytelling
Posted on February 06, 2013 by vanwestmedia
Regardless of age, storytelling captures the hearts and minds of an audience. Whether it's real or fictional, the concept of brand marketing through storytelling creates room for opportunities. This a …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, audience, brand, branding, communication, consumer, customer, marketing, mobile, online, opportunity, personality, social media, story, storytelling, tv, website
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Marketing Mistakes of Small Businesses
Posted on January 25, 2013 by vanwestmedia
Small businesses need a great marketing strategy to start out and make a statement in the economy. In these tough economic times, everything can make a difference. However, there is a myriad of mistak …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged audience, clientelle, clients, Confidence, corporation, focus, marketing, mistakes, model, passion, product, service, social media
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Common Mistakes in Web Design
Posted on January 09, 2013 by vanwestmedia
Marketing your business through web design can either enhance or hinder your relationship with your audience. It's important to keep certain factors in mind while designing your site. Many flawed desi …
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Posted in Design & Development, Digital Advertising, Tech
Tagged advertising, audience, call to action, color, communication, demographic, design, features, font, graphics, HTML, layout, minimalism, mobile, outdated, purpose, style, target, technology, Van West Media, web, web design
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