Tag Archives: audience

How to Avoid Content Quality Failures

Posted on January 15, 2014 by vanwestmedia

2014's marketing plan for call-to-action involves quality content as the amount of content being produced is increasing greatly. This is due to the increased number of marketeers that are using conten … Continue reading →

Where is Your Social Media Audience?

Posted on November 27, 2013 by vanwestmedia

As marketeers spend loads of money on their social media campaigns, they are looking to reach out to their audience but are they focusing on a specific demographic? If a business focuses on a certain … Continue reading →

PPC: Mobile Ads Driving Traffic

Posted on July 30, 2013 by vanwestmedia

Smartphones used to be owned by only businesspeople and maybe 10% of the average population. Now, about 80% of the people in the U.S. have a smartphone. This device, with online data and every social … Continue reading →

The Importance of Image

Posted on July 08, 2013 by vanwestmedia

Advertising and branding is what makes your company. It is the image you portray to others in how you represent yourself and reputation in this manner is everything. It isn't only important to present … Continue reading →

Redesign Your Website The Right Way

Posted on June 25, 2013 by vanwestmedia

Marketing advertising design is one of the most important things for your brand. The market out there is evolving everyday and because of this, many brands redesign their website, logo or even both. R … Continue reading →

ThingLink Brings Image Interactivity to Social Media

Posted on April 24, 2013 by vanwestmedia

The saying goes "a picture is worth a thousand words," but imagine how much a picture could be worth if it was embedded with content, links, videos and more! With the integration of ThingLink, an inte … Continue reading →

Flipboard 2.0: The Revolutionary Magazine

Posted on April 15, 2013 by vanwestmedia

The next generation of Flipboard was released about 2 weeks ago and more than half a million magazines have already been created. Flipboard, a personal magazine app, gained massive popularity with 53 … Continue reading →

Advertising Errors: Big Macs and Mental Health

Posted on April 12, 2013 by vanwestmedia

Are you addicted to Big Macs? Can you stop eating them anytime you want? Do you drown your emotional sorrows with this tasty burger? McDonald's created a "Mental-Health parody" to advertise their wid … Continue reading →