How to Avoid Content Quality Failures
Posted on January 15, 2014 by vanwestmedia
2014's marketing plan for call-to-action involves quality content as the amount of content being produced is increasing greatly. This is due to the increased number of marketeers that are using conten …
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Where is Your Social Media Audience?
Posted on November 27, 2013 by vanwestmedia
As marketeers spend loads of money on their social media campaigns, they are looking to reach out to their audience but are they focusing on a specific demographic? If a business focuses on a certain …
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PPC: Mobile Ads Driving Traffic
Posted on July 30, 2013 by vanwestmedia
Smartphones used to be owned by only businesspeople and maybe 10% of the average population. Now, about 80% of the people in the U.S. have a smartphone. This device, with online data and every social …
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Posted in Design & Development, Digital Advertising, In the News, Social Media, Tech
Tagged advertising, audience, brand, Businesspeople, increase, interest, location, marketing, mobile ads, Online Data, personalized, popular, ppc, smartphones, social media, Targetting, traffic
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The Importance of Image
Posted on July 08, 2013 by vanwestmedia
Advertising and branding is what makes your company. It is the image you portray to others in how you represent yourself and reputation in this manner is everything. It isn't only important to present …
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Redesign Your Website The Right Way
Posted on June 25, 2013 by vanwestmedia
Marketing advertising design is one of the most important things for your brand. The market out there is evolving everyday and because of this, many brands redesign their website, logo or even both. R …
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Posted in Design & Development, Digital Advertising
Tagged audience, branding, creative agency, development, expand, Goals, graphic design, look and feel, online, presence, redesign, reputation, website
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ThingLink Brings Image Interactivity to Social Media
Posted on April 24, 2013 by vanwestmedia
The saying goes "a picture is worth a thousand words," but imagine how much a picture could be worth if it was embedded with content, links, videos and more! With the integration of ThingLink, an inte …
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Posted in Digital Advertising, Social Media, Tech
Tagged analysis, audience, engaging, facebook, Google, image, instagram, interactive, links, media, profile, social media, statistics, status, thinglink, tweet, twitter, youtube
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Flipboard 2.0: The Revolutionary Magazine
Posted on April 15, 2013 by vanwestmedia
The next generation of Flipboard was released about 2 weeks ago and more than half a million magazines have already been created. Flipboard, a personal magazine app, gained massive popularity with 53 …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged app, audience, computer, design, editor, flip, flipboard, laptop, magazine, minimalism, mobile, organize, people, personalized, product, public, reader, responsive, service, smartphone, structured, successful, tablet, useful
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Advertising Errors: Big Macs and Mental Health
Posted on April 12, 2013 by vanwestmedia
Are you addicted to Big Macs? Can you stop eating them anytime you want? Do you drown your emotional sorrows with this tasty burger? McDonald's created a "Mental-Health parody" to advertise their wid …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged ads, advertisements, audience, big mac, boston, branding, burger, emotion, error, health, mcdonalds, mental, mistake, public, wrong
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