Brand Marketing Through Storytelling
Posted on February 06, 2013 by vanwestmedia
Regardless of age, storytelling captures the hearts and minds of an audience. Whether it's real or fictional, the concept of brand marketing through storytelling creates room for opportunities. This a …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, audience, brand, branding, communication, consumer, customer, marketing, mobile, online, opportunity, personality, social media, story, storytelling, tv, website
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Social Media Truths for Marketing
Posted on January 30, 2013 by vanwestmedia
Social media is the a common new direction many businesses are striving to master. Through this young and hip gateway, the Generation Y demographic can be won over in the marketing industry. By adheri …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, broadcast, communication, facebook, feedback, followers, generation y, likes, marketing, media, network, opinion, promos, social, time, twitter
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Parallax Scrolling: For Your Business
Posted on January 14, 2013 by vanwestmedia
Parallax scrolling is on the rise as one of the most intriguing website techniques today. This technique involves layering images so that background images move by the screen slower than foreground im …
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Common Mistakes in Web Design
Posted on January 09, 2013 by vanwestmedia
Marketing your business through web design can either enhance or hinder your relationship with your audience. It's important to keep certain factors in mind while designing your site. Many flawed desi …
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Posted in Design & Development, Digital Advertising, Tech
Tagged advertising, audience, call to action, color, communication, demographic, design, features, font, graphics, HTML, layout, minimalism, mobile, outdated, purpose, style, target, technology, Van West Media, web, web design
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NYC Buildings Pursue Online Market
Posted on January 04, 2013 by vanwestmedia
The New York City real estate field enters the online market as many start-up companies are growing exponentially through web advertising. By creating sites with sleek and modern looks, new buildings …
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Posted in Design & Development, Digital Advertising, Tech
Tagged advertising, building, economy, estate, manhattan, market, marketing, new york, new york city, nyc, office, online, real, real estate, site, sites, web
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Replatforming: Time and Budget
Posted on December 28, 2012 by vanwestmedia
Replatforming may seem like a lot of work but it's important to keep your business up with your competition to satisfy your customers' needs. However, finishing on time and on budget is what's difficu …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, budget, business, change, company, design, development, management, marketing, plan, planning, process, redesign, replatform, research, resource, time, timeline, tool, transition
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