Helpful Advertising: Y&R for Hurricane Sandy
Posted on March 14, 2013 by vanwestmedia
Although Hurricane Sandy was months ago, there are still many families and communities suffering from the aftereffects of the catastrophe. Through social media sites like Pinterest, Y&R started a …
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Posted in Digital Advertising, Social Media
Tagged advertising, amazon, board, catastrophe, effort, hurricane sandy, industry, pin, pinterest, relief, social media
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OREO: Conquering the World Socially
Posted on March 08, 2013 by vanwestmedia
OREO won the "Social Media Bowl" by shooting out their instantaneous "Dunk in the Dark" ad through Twitter during the blackout. However, this wasn't the first time OREO conquered through social media. …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged ads, advertising, branding, campaign, daily twist, facebook, marketing, oreo, pinterest, social media, twitter
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Marketing is Content
Posted on March 06, 2013 by vanwestmedia
The key to successful marketing is to have your content geared for your audience. There are several key components to achieving the "best" there is to offer for your customers.
GHO presents a chart ex …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, beautiful, business, design, emotional, flexible, marketing, meaningful, success, sweet spot, Van West Media
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Ray Ban: Ambermatic Instagram
Posted on February 27, 2013 by vanwestmedia
Filters are common throughout smartphone photo applications but Ray Ban has used this to their advantage. By using the Ray Ban app, people can send their images to the "ambermatic machine" and will be …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, ambermatic, app, application, awareness, brand, community, filter, instagram, marketing, mobile, photo, Ray Ban, social media, sunglasses, trial
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KLM: Giving the People What They Want
Posted on February 22, 2013 by vanwestmedia
There are millions of advertisements everywhere and what makes the difference is the ability to capture the attention of one's audience. What's the key to making this happen? The answer is simple: "Gi …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, clients, customers, design, destination, facebook, friends, industry, integration, KLM, map, marketing, online, personalized, print, social media, travel, twitter, web
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Stand Up NY Launches New Website: A Sleek and Modern Revolution
Posted on February 20, 2013 by vanwestmedia
NEW YORK, NY — Since 1986, Stand Up NY has paved its way through warming the hearts of its audience through performances and laughter. With its open doors to the Upper West Side, it stands as one of …
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Posted in Design & Development, Digital Advertising, Social Media, What's Happening at VWM
Tagged advertising, client, club, comedy, consumer, customer, dani zoldan, facebook, instagram, integration, laughstub, marketing, modern, old school, redesign, revolution, social media, stand up ny, twitter, Van West Media, web design, website
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How to Win the Grammys Through Social Media
Posted on February 11, 2013 by vanwestmedia
The Grammys and other award shows are signs that show artists really "made it" to be the best out there. However, there are techniques to become what fans see as "the best" and in this day and age, it …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, award, digital, facebook, fans, grammys, inbound, interaction, marketing, social, social media, twitter, votes
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How the Media Helped New York Fashion Week Take Over
Posted on February 08, 2013 by vanwestmedia
As February 7th hit, fashionistas from all over tuned in on every mediabase to get a look at the new Fall/Winter 2013 trends for Mercedes-Benz Fashion Week. From Twitter to Facebook to Youtube, New Yo …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertisement, advertising, business, facebook, fashion, gratification, instant, marketing, new york, NYFW, social media, twitter, youtube
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