Tag Archives: advertising

Helpful Advertising: Y&R for Hurricane Sandy

Posted on March 14, 2013 by vanwestmedia

Although Hurricane Sandy was months ago, there are still many families and communities suffering from the aftereffects of the catastrophe. Through social media sites like Pinterest, Y&R started a … Continue reading →

OREO: Conquering the World Socially

Posted on March 08, 2013 by vanwestmedia

OREO won the "Social Media Bowl" by shooting out their instantaneous "Dunk in the Dark" ad through Twitter during the blackout. However, this wasn't the first time OREO conquered through social media. … Continue reading →

Marketing is Content

Posted on March 06, 2013 by vanwestmedia

The key to successful marketing is to have your content geared for your audience. There are several key components to achieving the "best" there is to offer for your customers. GHO presents a chart ex … Continue reading →

Ray Ban: Ambermatic Instagram

Posted on February 27, 2013 by vanwestmedia

Filters are common throughout smartphone photo applications but Ray Ban has used this to their advantage. By using the Ray Ban app, people can send their images to the "ambermatic machine" and will be … Continue reading →

KLM: Giving the People What They Want

Posted on February 22, 2013 by vanwestmedia

There are millions of advertisements everywhere and what makes the difference is the ability to capture the attention of one's audience. What's the key to making this happen? The answer is simple: "Gi … Continue reading →

Stand Up NY Launches New Website: A Sleek and Modern Revolution

Posted on February 20, 2013 by vanwestmedia

NEW YORK, NY — Since 1986, Stand Up NY has paved its way through warming the hearts of its audience through performances and laughter. With its open doors to the Upper West Side, it stands as one of … Continue reading →

How to Win the Grammys Through Social Media

Posted on February 11, 2013 by vanwestmedia

The Grammys and other award shows are signs that show artists really "made it" to be the best out there. However, there are techniques to become what fans see as "the best" and in this day and age, it … Continue reading →

How the Media Helped New York Fashion Week Take Over

Posted on February 08, 2013 by vanwestmedia

As February 7th hit, fashionistas from all over tuned in on every mediabase to get a look at the new Fall/Winter 2013 trends for Mercedes-Benz Fashion Week. From Twitter to Facebook to Youtube, New Yo … Continue reading →