When the Future Recalls the Past
Posted on May 06, 2013 by vanwestmedia
Nostalgia is an emotion that everyone can relate to as the past affects the future. It is a way to bring people together with one common theme that hits home. Advertisers understand the power of emoti …
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Posted in Design & Development, Digital Advertising
Tagged 90s, advancements, advertising, branding, browser, campaign, commercial, development, future, herbal essences, internet explorer, marketing, microsoft, nostalgia, original, past, windows
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Advertising is Getting the Best of Us
Posted on April 26, 2013 by vanwestmedia
We often let our emotions get the best of us and what does that lead to? INSECURITY. Advertisers often prey on things that affect our self-control including our emotions, leaving them to target audien …
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Posted in Digital Advertising, The Female World
Tagged advertising, emotions, feelings, female, feminism, girl power, insecurities, negative, positive, prey, sensitive, sensitivity, women
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A Mark, A Mission, A Brand, A Scar.
Posted on April 22, 2013 by vanwestmedia
No, this isn't a post in tribute to Dashboard Confessional. This is a post to emphasize the purpose and necessity of a strong mission statement and tagline to market you and your company. It's importa …
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Posted in Digital Advertising
Tagged advertising, apple, branding, business, company, dashboard confessional, entrepreneur, evangelist, guy kawasaki, macintosh, mantra, marketing, meaning, mission, money, music, reason, silicon valley, statement, strategy, tagline, the art of the start
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Advertising: Creativity vs. Data
Posted on April 19, 2013 by vanwestmedia
What makes for great advertising? Is it the number of outreach and statistics or is it a unique approach of expression? Advertisers constantly struggle with what brings more value to their marketing a …
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Posted in Arts & Entertainment, Design & Development, Digital Advertising
Tagged advertising, amir kassaei, art, beauty, clio, creativity, data, design, essence, expression, marketing, preservation, simplicity, social media, technology
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Humanitarian Branding: Capturing the Hearts of Your Audience
Posted on April 08, 2013 by vanwestmedia
In advertising, audiences are used to the constant sales pitches convincing them to give in and purchase a product or service. However, when the intentions of a brand or company make a turn and presen …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, audience, average, better, brand, capture, company, dedicated, emotional, extended, hearts, hotel, humanitarian, hurricane, late, leisure, people, sandy, sentimental, vacation, weekend, westin, work, working
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April Fool’s Brand Hoaxes of 2013
Posted on April 03, 2013 by vanwestmedia
The start of April may bring in the warm spring weather but get ready to have a few pranks along with it. Businesses take holidays like April Fools and use it to amuse their audience to connect with …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, april fools, audience, bmw, bmw pram, communication, google nose, Holiday, jokes, marketing, mass, scope, scope bacon, social media
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Social Campaigns Revive “Mike and Ike” Brand
Posted on April 01, 2013 by vanwestmedia
Over the past year, "Mike and Ike" have been in stores with either Mike or Ike scribbled out of the box. At first it may seem like a kid took a pen and did this but then, when you look at the rest of …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, candy, facebook, marketing, mike and ike, modern, rebrand, social media, traditional, transform, twitter
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Showrooms Hindering Marketeers
Posted on March 15, 2013 by vanwestmedia
Are consumers taking advantage of what marketeers are offering at stores? Are showrooms hindering or helping sales? Statistics show that 60% of consumers go to retail stores to physically interact wit …
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Posted in Digital Advertising, Tech
Tagged advertising, amazon, consumers, marketeers, online, purchase, retail, sales, shopping, showroom
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