Posted on October 09, 2014 by vanwestmedia
Flashback to circa 2006: before your Facebook feed was drowning in advertisements, before you were a data tool - you were a person on a social network for the sole purpose of maintaining relationshi … Continue reading →Posted in Uncategorized
Tagged advertising, Agency, communication, digital, Ello, nyc, platform, Relationships, social, social media, Van West Media
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Posted on July 30, 2013 by vanwestmedia
Smartphones used to be owned by only businesspeople and maybe 10% of the average population. Now, about 80% of the people in the U.S. have a smartphone. This device, with online data and every social … Continue reading →Posted in Design & Development, Digital Advertising, In the News, Social Media, Tech
Tagged advertising, audience, brand, Businesspeople, increase, interest, location, marketing, mobile ads, Online Data, personalized, popular, ppc, smartphones, social media, Targetting, traffic
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Posted on July 10, 2013 by vanwestmedia
It was July 25 years ago when Nike released their "Just Do It" slogan by Wieden + Kennedy. Great taglines like "Think Different" by Apple and "Drivers Wanted" by Volkswagon have made the brands what t … Continue reading →Posted in Design & Development, Digital Advertising, In the News
Tagged advertising, apple, branding, campaign, drivers wanted, just do it, nike, slogan, tagline, think different, volkswagon
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Posted on July 08, 2013 by vanwestmedia
Advertising and branding is what makes your company. It is the image you portray to others in how you represent yourself and reputation in this manner is everything. It isn't only important to present … Continue reading →Posted in Digital Advertising, In the News, Social Media
Tagged advertising, audience, branding, image, maintain, negative, positive, reputation
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Posted on June 24, 2013 by vanwestmedia
A landing page is the first impression you have with your audience. It represents your name, brand and what your company stands for. Just like people need to make good first impressions, you need to d … Continue reading →Posted in Design & Development, Digital Advertising
Tagged advertising, branding, creative design, digital, first impression, graphic design, landing page, marketing, mobile, online presence, representation, strong statement, Van West Media, web design
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Posted on June 17, 2013 by vanwestmedia
Some people see profanity in media as a negative aspect but then again, what can make an ad more real than adding language that relates to people at one point or another. Marketeers saw the "realness" … Continue reading →Posted in Digital Advertising
Tagged ads, advertising, brand, campaign, commercial, crude, fml, fun my life, funny, humor, jell-o, k-mart, marketing, memorable, profanity, quirky, relative, ship my pants
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Posted on May 20, 2013 by vanwestmedia
As the amount of smartphone users skyrocketed over the past few years, advertisers saw this as an advantage. With internet usage on the go, ads out in the world on billboards, posters and subways are … Continue reading →Posted in Digital Advertising, In the News, Social Media, Tech
Tagged advertising, digital, facebook, instagram, media, mobile, pinterest, smartphone, social media, tech, technology, twitter, uberads, ubermedia
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Posted on May 10, 2013 by vanwestmedia
It's a competitive world out there and everyone is pitching the same crap. From keywords to broad technical pitches, customers are left with little to no information that they are genuinely interest … Continue reading →Posted in Digital Advertising
Tagged advertising, Bing, Google, limited, marketing, offer, people, search engines, special, technology
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