Are You Making Money With Your Online Ads?
Posted on July 02, 2013 by vanwestmedia
Making online ads just like any other type of advertising is a gamble. You put all this money to create these ads to place out there hoping that people will respond to them and become leads. However, …
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Posted in Digital Advertising, Social Media
Tagged ads, analytics, feedburner, Google, marketing, online awareness, social media, tracking, trends, word-of-mouth
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Using Profanity to Build Your Brand
Posted on June 17, 2013 by vanwestmedia
Some people see profanity in media as a negative aspect but then again, what can make an ad more real than adding language that relates to people at one point or another. Marketeers saw the "realness" …
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Posted in Digital Advertising
Tagged ads, advertising, brand, campaign, commercial, crude, fml, fun my life, funny, humor, jell-o, k-mart, marketing, memorable, profanity, quirky, relative, ship my pants
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FREE Premium Content Upgrades
Posted on May 22, 2013 by vanwestmedia
Mobile users know the annoyance of having ads invade your applications but paying for a premium app seems unnecessary as well. Advertisers have decided to work with customers in this process by viewin …
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Advertising Errors: Big Macs and Mental Health
Posted on April 12, 2013 by vanwestmedia
Are you addicted to Big Macs? Can you stop eating them anytime you want? Do you drown your emotional sorrows with this tasty burger? McDonald's created a "Mental-Health parody" to advertise their wid …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged ads, advertisements, audience, big mac, boston, branding, burger, emotion, error, health, mcdonalds, mental, mistake, public, wrong
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Holiday Inn Express: Bringing the Extraordinary Out of the Ordinary
Posted on April 10, 2013 by vanwestmedia
What captures the attention of people is the impact an advertisement has on its audience. Whether it affects people physically or emotionally, people need to want what the brand has to offer. By bri …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged ad, ads, advertisements, audience, average, brand, branding, change, emotional, experience, extraordinary, holiday inn express, life-changing, ordinary, people, physical, possiblities, power, remarkable, skills, stay smart, surprise, talent
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OREO: Conquering the World Socially
Posted on March 08, 2013 by vanwestmedia
OREO won the "Social Media Bowl" by shooting out their instantaneous "Dunk in the Dark" ad through Twitter during the blackout. However, this wasn't the first time OREO conquered through social media. …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged ads, advertising, branding, campaign, daily twist, facebook, marketing, oreo, pinterest, social media, twitter
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Superbowl Marketing Meets Mobile
Posted on February 04, 2013 by vanwestmedia
There is no event on TV other than the New Years Eve countdown that is seen by more people than the Superbowl. With that said, it's obvious why the commercials during the game are worth millions. This …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged ads, blackout, brand bowl, cell, commercials, follow, instagram, marketing, mobile, oreo, phone, retweet, smartphone, super bowl, tablet, twitter
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