Does Your Brand Need a New Look?
Posted on September 15, 2015 by Travis
Google has been making some big changes lately. Most recently, they did some major restructuring within the company that led to them being owned by Alphabet, a holding company that allows the separa …
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Facebook’s Shopping Feature: Good News for Retailers
Posted on July 29, 2015 by Travis
Earlier this year, we shared five things to expect from digital marketing in 2015 - and so far, every item on the list has been implemented in some way across all popular social media sites.
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Facebook’s Latest Update: What Marketers Need to Know
Posted on July 10, 2015 by Travis
Facebook’s ever-changing News Feed algorithm has been updated once more with new features. Last year the company updated their News Feed to allow users control unfollowing and refollowing posts fr …
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Shape Up Your Site for Summer with Google Knowledge Graph
Posted on June 18, 2015 by Travis
In November 2014, Google began adding links to social network sites in the Knowledge Graph Box for famous actors, political figures and bands. Next came social network links for big-name brands such …
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4 Things To Know About Instagram’s New Feature
Posted on June 16, 2015 by Travis
We should have seen it coming. With social networking sites like Facebook and Twitter selling advertisements to brands and products in hopes of encouraging users to buy products - it was only a matt …
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Forget the ads. Hello, Ello!
Posted on October 09, 2014 by vanwestmedia
Flashback to circa 2006: before your Facebook feed was drowning in advertisements, before you were a data tool - you were a person on a social network for the sole purpose of maintaining relationshi …
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Tagged advertising, Agency, communication, digital, Ello, nyc, platform, Relationships, social, social media, Van West Media
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Marketing Trust Through Content
Posted on November 18, 2013 by vanwestmedia
When you build content, you want your readers to invest their time to hear what you have to say. This can be ensured by making relevant content that is unique and trustworthy to others. You can set th …
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The Future of Blogging
Posted on May 24, 2013 by vanwestmedia
Everyone has an opinion. Everyone has a voice. Blogging makes it heard. The execution of the concept is simple but what is the psychology behind it? There are many levels of this process.
Creativity. …
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