Category Archives: Uncategorized

Does Your Brand Need a New Look?

Posted on September 15, 2015 by Travis

Google has been making some big changes lately. Most recently, they did some major restructuring within the company that led to them being owned by Alphabet, a holding company that allows the separa … Continue reading →

Facebook’s Shopping Feature: Good News for Retailers

Posted on July 29, 2015 by Travis

Earlier this year, we shared five things to expect from digital marketing in 2015 - and so far, every item on the list has been implemented in some way across all popular social media sites. … Continue reading →

Facebook’s Latest Update: What Marketers Need to Know

Posted on July 10, 2015 by Travis

Facebook’s ever-changing News Feed algorithm has been updated once more with new features. Last year the company updated their News Feed to allow users control unfollowing and refollowing posts fr … Continue reading →

Shape Up Your Site for Summer with Google Knowledge Graph

Posted on June 18, 2015 by Travis

In November 2014, Google began adding links to social network sites in the Knowledge Graph Box for famous actors, political figures and bands. Next came social network links for big-name brands such … Continue reading →

4 Things To Know About Instagram’s New Feature

Posted on June 16, 2015 by Travis

We should have seen it coming. With social networking sites like Facebook and Twitter selling advertisements to brands and products in hopes of  encouraging users to buy products - it was only a matt … Continue reading →

Posted in In the News, Marketing, Social Media, Uncategorized

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Forget the ads. Hello, Ello!

Posted on October 09, 2014 by vanwestmedia

Flashback to circa 2006: before your Facebook feed was drowning in advertisements, before you were a data tool - you were a person on a social network for the sole purpose of maintaining relationshi … Continue reading →

Marketing Trust Through Content

Posted on November 18, 2013 by vanwestmedia

When you build content, you want your readers to invest their time to hear what you have to say. This can be ensured by making relevant content that is unique and trustworthy to others. You can set th … Continue reading →

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The Future of Blogging

Posted on May 24, 2013 by vanwestmedia

Everyone has an opinion. Everyone has a voice. Blogging makes it heard. The execution of the concept is simple but what is the psychology behind it? There are many levels of this process. Creativity. … Continue reading →

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