Posted on August 20, 2013 by vanwestmedia
With the falling ad sales, fashion magazines have steered towards new revenue opportunities through e-commerce. Lucky Magazine recently launched MyLuckyMag.com, allowing visitors to shop from various … Continue reading →Posted in Design & Development, Digital Advertising, In the News, Social Media, Tech, The Female World
Tagged e-commerce, fashion magazine, Lucky
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Posted on April 26, 2013 by vanwestmedia
We often let our emotions get the best of us and what does that lead to? INSECURITY. Advertisers often prey on things that affect our self-control including our emotions, leaving them to target audien … Continue reading →Posted in Digital Advertising, The Female World
Tagged advertising, emotions, feelings, female, feminism, girl power, insecurities, negative, positive, prey, sensitive, sensitivity, women
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Posted on April 25, 2013 by vanwestmedia
Sometimes when you give away something, the benefits you gain in return are far beyond what you've imagined. Rather than just sending ads of discounts and new products to their customers, Bare Escentu … Continue reading →Posted in Digital Advertising, Social Media, The Female World
Tagged bare escentuals, beauty, FAB, foundation, friends and benefits, friends and family, loyalty, make-up, marketing, participation, social media, women
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