Category Archives: The Female World

Win $1.5 Million with Esurance Post-Superbowl Commercial

Posted on February 03, 2014 by vanwestmedia

With pricey commercials during the Superbowl, Esurance used their savvy saving skills by grabbing the first commercial slot after the Superbowl. They not only saved $1.5 million by purchasing this com … Continue reading →

Don’t Forget About Second Screen Superbowl

Posted on January 31, 2014 by vanwestmedia

As Superbowl XLVIII is approaching this weekend, everyone will gather in clusters of family and friends to watch the big game and advertisers who got commercial slots are ready to display their millio … Continue reading →

Budweiser Warms Our Hearts with “Puppy Love” Superbowl Commercial

Posted on January 30, 2014 by vanwestmedia

Budweiser does it again with its extraordinary marketing tactics. From one of their strongest and most-loved ads in awhile, Budweiser reprised the Clydesdale and its beloved trainer, from last year's … Continue reading →

Viral Video Lessons For Superbowl Ads

Posted on January 23, 2014 by vanwestmedia

Superbowl ads have been increasing in price drastically each year. With the hefty price each company is paying to grasp a 30 second ad, going viral through your digital campaign to make the decision w … Continue reading →

Beats by Dre Releases Perfectly Timed Ad with Richard Sherman: “Hear What You Want”

Posted on January 20, 2014 by vanwestmedia

As a Stanford graduate with a degree in communications, Seattle Seahawk CB Richard Sherman took advantage of the media coverage after the NFC Championship Game with his memorable postgame interview wi … Continue reading →

Macklemore and Ryan Lewis Continue to Conquer Social Media

Posted on January 17, 2014 by vanwestmedia

2013 was a great year for Seattle-based hip-hip artist Macklemore and producer Ryan Lewis as they received countless awards including an MTV Music Award, a Teen Choice Award and many more due to their … Continue reading →

Where is Your Social Media Audience?

Posted on November 27, 2013 by vanwestmedia

As marketeers spend loads of money on their social media campaigns, they are looking to reach out to their audience but are they focusing on a specific demographic? If a business focuses on a certain … Continue reading →

Digitally Front Row for NYFW Spring 2014

Posted on September 04, 2013 by vanwestmedia

It's that time of year again as New York Fashion Week comes back for the upcoming Spring 2014 season. As fashionistas from all over fly over to "The Big Apple" for the first look at these collections, … Continue reading →