Category Archives: Tech

Basic Principles of Inbound Marketing

Posted on September 26, 2013 by vanwestmedia

Strategies such as inbound marketing are complicated and take several steps to fully comprehend. Through processes like these, you need to have strong fundamentals to work from and we are here to help … Continue reading →

Common Inbound Marketing Mistakes to Avoid

Posted on September 25, 2013 by vanwestmedia

With the rise in inbound marketing for small to large businesses, there are bound to be several common mistakes that arise as well. Inbound marketing is difficult to get started due to the amount of e … Continue reading →

Sound Marketing Strategy for Inbound Marketing

Posted on September 24, 2013 by vanwestmedia

Many companies struggle with trying to identify their strengths and weaknesses as a business. You need to define your business to be able to develop a sound marketing strategy, which is a long-term pl … Continue reading →

Inbound Marketing Lead Generation Strategy

Posted on September 23, 2013 by vanwestmedia

We understand that inbound marketing is difficult but here are some guidelines to help you plan out your strategy to get you on your way. 1. Plan. You need to develop the personas you are targeting … Continue reading →

Inbound vs. Content Marketing

Posted on September 19, 2013 by vanwestmedia

Unlike Content Marketing, Inbound Marketing has a more specific and limited in regards to meaning and application. It refers to the earned media strategies and tactics to drive traffic and conversions … Continue reading →

Developing Optimized Architecture

Posted on September 11, 2013 by vanwestmedia

A great architecture is the basis of every company as it is what they build their core values and marketing tactics from. By using inbound marketing, you can develop an optimized architecture to help … Continue reading →

Inbound Marketing Through Hubspot

Posted on September 05, 2013 by vanwestmedia

Brightfire, an inbound marketing and B2B lead marketing agency, saw Hubspot as a differentiation in their field. The process of inbound marketing attracts customers to your site and converts them into … Continue reading →

Samsung Galaxy Camera’s Successful E-Commerce Campaign

Posted on August 26, 2013 by vanwestmedia

Samsung recently had a "Life's a Photo: Take It" campaign to advertise for their new Samsung Galaxy Camera. Yes, trying to sell a $450 camera while there are free photo apps on a Samsung Galaxy phone … Continue reading →