The New Black: A Color, A Brand, A Symbol, An Idea.
Posted on March 04, 2013 by vanwestmedia
Black. What does that word evoke in you? Is it just a color or does it have more meaning than that? Colors are a sense of language that exceeds any other. They are universally known yet each color can …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged art, black, brand, branding, campaign, collaboration, color, design, mason gross, meaning, new black, project, rutgers, rutgers university
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CTA Through Social Currency
Posted on March 01, 2013 by vanwestmedia
What better way to gain participants than to give them something in return? Many businesses are using their audience to create and stir up call-to-action (CTA) by giving them discounts for participati …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged american express, amex, amexsync, branding, business, call to action, cta, facebook, generous store, hashtag, integration, marketing, promotion, social media, status, tweets, twitter, video
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Ray Ban: Ambermatic Instagram
Posted on February 27, 2013 by vanwestmedia
Filters are common throughout smartphone photo applications but Ray Ban has used this to their advantage. By using the Ray Ban app, people can send their images to the "ambermatic machine" and will be …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, ambermatic, app, application, awareness, brand, community, filter, instagram, marketing, mobile, photo, Ray Ban, social media, sunglasses, trial
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Girl Scouts of America App: Leaving No One Left Without A Cookie
Posted on February 25, 2013 by vanwestmedia
Mobile integration allows businesses to market audiences in a whole new realm. This method opens up many doors of opportunity allowing customers on-the-go to access your business as well. With the Gir …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged 2012, america, app, application, business, cookies, fundraising, girl, increase, market, marketing, mobile, organization, program, sales, scout, transaction
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KLM: Giving the People What They Want
Posted on February 22, 2013 by vanwestmedia
There are millions of advertisements everywhere and what makes the difference is the ability to capture the attention of one's audience. What's the key to making this happen? The answer is simple: "Gi …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, clients, customers, design, destination, facebook, friends, industry, integration, KLM, map, marketing, online, personalized, print, social media, travel, twitter, web
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E-mail Segmentation
Posted on February 18, 2013 by vanwestmedia
Customers like feeling special, like they are getting something different and better than everyone else in the world. It's because of this that companies have steered towards personalized email, using …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advocacy, audience, based, behavior, business, clients, company, consumer, content, content-interest, customer, e-mail, experiment, experimenting, geographic, interest, location, marketing, role-based, segmentation, source, strategy, test, testing
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5-Point Content Optimization Guide
Posted on February 15, 2013 by vanwestmedia
Marketing for a mass audience on the web stands among an even larger competition-base. Because of this, user acquisition tactics are of utmost importance to the success of your business. Every busines …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged audience, conversion, data, distribution, external, fat-head, headlines, internal, keyword, links, long-tail, market, marketing, mass, optimization, relevancy, search engine, SEO, third-party, titles, user
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Content Marketing Formula of 70/20/10
Posted on February 13, 2013 by vanwestmedia
The 70/20/10 model is common through business in an educational sense with the curriculum and in the innovative sense with business management. This same model should be used through marketing as well …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged 10, 20, 70, 70-20-10, 70/20/10, business, content, economy, fluctuating, industry, innovation, long-run, long-term, marketing, static, variables
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