April Fool’s Brand Hoaxes of 2013
Posted on April 03, 2013 by vanwestmedia
The start of April may bring in the warm spring weather but get ready to have a few pranks along with it. Businesses take holidays like April Fools and use it to amuse their audience to connect with …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, april fools, audience, bmw, bmw pram, communication, google nose, Holiday, jokes, marketing, mass, scope, scope bacon, social media
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Social Campaigns Revive “Mike and Ike” Brand
Posted on April 01, 2013 by vanwestmedia
Over the past year, "Mike and Ike" have been in stores with either Mike or Ike scribbled out of the box. At first it may seem like a kid took a pen and did this but then, when you look at the rest of …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, candy, facebook, marketing, mike and ike, modern, rebrand, social media, traditional, transform, twitter
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Social Media Spreads DOMA Nation
Posted on March 29, 2013 by vanwestmedia
Gay marriage has been all the hype in politics lately but what has pushed the Defense of Marriage Act (DOMA) is the interaction of social media. Many have wondered why red boxes with a pink equal sign …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged facebook, gay, love, marriage, network, news, politics, rights, social media
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Thinglink: An Interactive Image Platform
Posted on March 27, 2013 by vanwestmedia
People are more likely to engage with communication through imagery, especially through interactive images. From social media to regular web pages, it is observed that images embedded with videos, an …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged campaign, content-based, image, interactive, marketing, platform, rich media tags, social media, thinglink
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Showrooms Hindering Marketeers
Posted on March 15, 2013 by vanwestmedia
Are consumers taking advantage of what marketeers are offering at stores? Are showrooms hindering or helping sales? Statistics show that 60% of consumers go to retail stores to physically interact wit …
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Posted in Digital Advertising, Tech
Tagged advertising, amazon, consumers, marketeers, online, purchase, retail, sales, shopping, showroom
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Louis Vuitton: Interactive Advertising
Posted on March 12, 2013 by vanwestmedia
By using an activity common throughout an audience, the French luxury brand Louis Vuitton has found a way to incorporate their brand into everyday life. "The Art of Packing" is an interactive experien …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged activities, activity, bags, design, everyday, experience, french, interactive, interactivity, louis vuitton, luggage, luxury, lv, packing, products, services, site, UE, UI, user, web
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OREO: Conquering the World Socially
Posted on March 08, 2013 by vanwestmedia
OREO won the "Social Media Bowl" by shooting out their instantaneous "Dunk in the Dark" ad through Twitter during the blackout. However, this wasn't the first time OREO conquered through social media. …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged ads, advertising, branding, campaign, daily twist, facebook, marketing, oreo, pinterest, social media, twitter
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Marketing is Content
Posted on March 06, 2013 by vanwestmedia
The key to successful marketing is to have your content geared for your audience. There are several key components to achieving the "best" there is to offer for your customers.
GHO presents a chart ex …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, beautiful, business, design, emotional, flexible, marketing, meaningful, success, sweet spot, Van West Media
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