Category Archives: Strategy

Facebook’s Shopping Feature: Good News for Retailers

Posted on July 29, 2015 by Travis

Earlier this year, we shared five things to expect from digital marketing in 2015 - and so far, every item on the list has been implemented in some way across all popular social media sites. … Continue reading →

Shape Up Your Site for Summer with Google Knowledge Graph

Posted on June 18, 2015 by Travis

In November 2014, Google began adding links to social network sites in the Knowledge Graph Box for famous actors, political figures and bands. Next came social network links for big-name brands such … Continue reading →

How to Dominate Google

Posted on April 05, 2015 by vanwestmedia

How to dominate Google (and a couple of other search engines) – yes; we are going to teach you just that, and we can also actively help you achieve the desired result. We're not going to reveal a … Continue reading →

Posted in Marketing, Search Engine Optimization, Strategy

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The Tao of Marketing, Part I: Survival of Your Business

Posted on February 16, 2015 by vanwestmedia

"Consumption is the sole end and purpose of all production and the interests of the producer ought to be attended to only so far as it may be necessary for promoting that of a consumer. The maxim is s … Continue reading →

Posted in Digital Advertising, Marketing, Strategy

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Reinventing Your Business

Posted on December 31, 2014 by vanwestmedia

It is believed that Charles Darwin said, "It is not the strongest or the most intelligent species who will survive, but those who can best manage change," and this rings true in several areas, includ … Continue reading →

5 Things to Expect from Digital Marketing in 2015

Posted on December 30, 2014 by vanwestmedia

Over the past year, digital marketing has seen great changes and growth in several areas and is poised for another year of progression. Are you wondering what to expect in 2015? Blogs and articles d … Continue reading →

5 Reasons SEO Still Matters in Business

Posted on September 25, 2014 by vanwestmedia

Many clients come to us for assistance with Search Engine Optimization (SEO) on their websites and shared content. But why do successful businesses need SEO? Here are five reasons SEO matters: 1. You … Continue reading →

Do you *really* want to avoid price and timeframe adjustments with your digital technology vendor before a project begins? 

Posted on June 13, 2014 by vanwestmedia

You're about to get a new online application built for your digital marketing needs. You've found an excellent vendor who you know can build it well. The project's scope had been outlined in broad … Continue reading →

Posted in Design & Development, Planning, Strategy, Tech

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