O Canada – Attendee Takeaways from Unbounce CTA Conference 2016
Posted on July 07, 2016 by Travis
When my CEO suggested a free trip to Vancouver attending the Unbounce Call-to-Action Conference 2016, I quickly emphasized how valuable this would be. It had been more than 15 years since I had been …
Continue reading →
Posted in Digital Advertising, Marketing, Sales, Search Engine Optimization, Strategy, What's Happening at VWM
Tagged Call to Action Conference 2016, conversion, marketing, Unbounce, Unbounce Call to Action Conference, Unbounce CTAConf, Van West Media
Comments Off
Microsoft Just Bought LinkedIn: Now What?
Posted on June 21, 2016 by vanwestmedia
In case you haven't heard the news yet, Microsoft is set to buy LinkedIn in a $26.2 billion dollar cash deal. Currently, there are no known plans to drastically change anything about LinkedIn through …
Continue reading →
Time to Spring Clean Your Local Business Listing for SEO
Posted on May 05, 2016 by Travis
Many companies fail to update their address or complete their information for local business listings. This seemingly minor oversight can negatively impact search presence, and ultimately directly aff …
Continue reading →
What’s New With Snapchat
Posted on April 27, 2016 by Travis
The recent Snapchat update has been about a year in the making – but totally worth the wait. The new and improved Snapchat 2.0 released in March 2016 includes features meant to enhance the experienc …
Continue reading →
Tips for Crafting Sexy, Effective Landing Pages
Posted on February 14, 2016 by Travis
With it being Valentine's Day, we're all naturally thinking of how to create a sexy, effective landing page. As marketers, we know how vital these landing pages are to successful online marketing. The …
Continue reading →
How to Improve Your Email Marketing
Posted on January 22, 2016 by Travis
These days email marketing is often thought of as the least effective way to get consumer attention – but that’s very much so incorrect. All too often, our inboxes are filled with dry and i …
Continue reading →
Posted in Email Marketing, Marketing, Sales, Strategy, Uncategorized
Tagged Constant Contact, email campaigns, Email Marketing NYC, How to improve email marketing, MailChimp, new york city, nyc, Salsa, Van West Media
Comments Off
Does Your Brand Need a New Look?
Posted on September 15, 2015 by Travis
Google has been making some big changes lately. Most recently, they did some major restructuring within the company that led to them being owned by Alphabet, a holding company that allows the separa …
Continue reading →
Conversion Optimization and Lead Generation
Posted on August 24, 2015 by Travis
Conversion optimization is the system of continually improving a website or landing page in order to increase the percentage of visitors to a site that will convert into leads or customers. Also know …
Continue reading →
