Category Archives: Social Media

Snapchat’s Biggest Threat is its Own Design

Posted on August 23, 2016 by vanwestmedia

If you think Instagram's new Stories feature looks remarkably similar to Snapchat's feature of the same name, that's because it is. Apparently, it's completely legal to copy draw inspiration from othe … Continue reading →

Microsoft Just Bought LinkedIn: Now What?

Posted on June 21, 2016 by vanwestmedia

In case you haven't heard the news yet, Microsoft is set to buy LinkedIn in a $26.2 billion dollar cash deal. Currently, there are no known plans to drastically change anything about LinkedIn through … Continue reading →

Posted in how to, In the News, Marketing, Social Media, Strategy

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What’s New With Snapchat

Posted on April 27, 2016 by Travis

The recent Snapchat update has been about a year in the making – but totally worth the wait. The new and improved Snapchat 2.0 released in March 2016 includes features meant to enhance the experienc … Continue reading →

Posted in In the News, Marketing, Social Media, Strategy, Tech

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What Retailers Can Learn From Cyber Monday 2015

Posted on December 16, 2015 by Travis

Cyber Monday 2015 was a hit for many online retailers - setting a record at $3.07 Billion and becoming the largest online sales day ever (Source: Adobe). One of the biggest surprises this Holida … Continue reading →

3 Tips for Building a Social Media Audience

Posted on October 22, 2015 by Travis

In this day and age, social media is an essential part of reaching out to audiences and potential consumers. When it comes to a social media marketing strategy - especially for small businesses- … Continue reading →

Facebook’s Shopping Feature: Good News for Retailers

Posted on July 29, 2015 by Travis

Earlier this year, we shared five things to expect from digital marketing in 2015 - and so far, every item on the list has been implemented in some way across all popular social media sites. … Continue reading →

Facebook’s Latest Update: What Marketers Need to Know

Posted on July 10, 2015 by Travis

Facebook’s ever-changing News Feed algorithm has been updated once more with new features. Last year the company updated their News Feed to allow users control unfollowing and refollowing posts fr … Continue reading →

Shape Up Your Site for Summer with Google Knowledge Graph

Posted on June 18, 2015 by Travis

In November 2014, Google began adding links to social network sites in the Knowledge Graph Box for famous actors, political figures and bands. Next came social network links for big-name brands such … Continue reading →