OREO: Conquering the World Socially
Posted on March 08, 2013 by vanwestmedia
OREO won the "Social Media Bowl" by shooting out their instantaneous "Dunk in the Dark" ad through Twitter during the blackout. However, this wasn't the first time OREO conquered through social media. …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged ads, advertising, branding, campaign, daily twist, facebook, marketing, oreo, pinterest, social media, twitter
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Marketing is Content
Posted on March 06, 2013 by vanwestmedia
The key to successful marketing is to have your content geared for your audience. There are several key components to achieving the "best" there is to offer for your customers.
GHO presents a chart ex …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, beautiful, business, design, emotional, flexible, marketing, meaningful, success, sweet spot, Van West Media
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The New Black: A Color, A Brand, A Symbol, An Idea.
Posted on March 04, 2013 by vanwestmedia
Black. What does that word evoke in you? Is it just a color or does it have more meaning than that? Colors are a sense of language that exceeds any other. They are universally known yet each color can …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged art, black, brand, branding, campaign, collaboration, color, design, mason gross, meaning, new black, project, rutgers, rutgers university
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CTA Through Social Currency
Posted on March 01, 2013 by vanwestmedia
What better way to gain participants than to give them something in return? Many businesses are using their audience to create and stir up call-to-action (CTA) by giving them discounts for participati …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged american express, amex, amexsync, branding, business, call to action, cta, facebook, generous store, hashtag, integration, marketing, promotion, social media, status, tweets, twitter, video
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Ray Ban: Ambermatic Instagram
Posted on February 27, 2013 by vanwestmedia
Filters are common throughout smartphone photo applications but Ray Ban has used this to their advantage. By using the Ray Ban app, people can send their images to the "ambermatic machine" and will be …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, ambermatic, app, application, awareness, brand, community, filter, instagram, marketing, mobile, photo, Ray Ban, social media, sunglasses, trial
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Girl Scouts of America App: Leaving No One Left Without A Cookie
Posted on February 25, 2013 by vanwestmedia
Mobile integration allows businesses to market audiences in a whole new realm. This method opens up many doors of opportunity allowing customers on-the-go to access your business as well. With the Gir …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged 2012, america, app, application, business, cookies, fundraising, girl, increase, market, marketing, mobile, organization, program, sales, scout, transaction
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KLM: Giving the People What They Want
Posted on February 22, 2013 by vanwestmedia
There are millions of advertisements everywhere and what makes the difference is the ability to capture the attention of one's audience. What's the key to making this happen? The answer is simple: "Gi …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, clients, customers, design, destination, facebook, friends, industry, integration, KLM, map, marketing, online, personalized, print, social media, travel, twitter, web
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Stand Up NY Launches New Website: A Sleek and Modern Revolution
Posted on February 20, 2013 by vanwestmedia
NEW YORK, NY — Since 1986, Stand Up NY has paved its way through warming the hearts of its audience through performances and laughter. With its open doors to the Upper West Side, it stands as one of …
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Posted in Design & Development, Digital Advertising, Social Media, What's Happening at VWM
Tagged advertising, client, club, comedy, consumer, customer, dani zoldan, facebook, instagram, integration, laughstub, marketing, modern, old school, redesign, revolution, social media, stand up ny, twitter, Van West Media, web design, website
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