Holiday Inn Express: Bringing the Extraordinary Out of the Ordinary
Posted on April 10, 2013 by vanwestmedia
What captures the attention of people is the impact an advertisement has on its audience. Whether it affects people physically or emotionally, people need to want what the brand has to offer. By bri …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged ad, ads, advertisements, audience, average, brand, branding, change, emotional, experience, extraordinary, holiday inn express, life-changing, ordinary, people, physical, possiblities, power, remarkable, skills, stay smart, surprise, talent
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Humanitarian Branding: Capturing the Hearts of Your Audience
Posted on April 08, 2013 by vanwestmedia
In advertising, audiences are used to the constant sales pitches convincing them to give in and purchase a product or service. However, when the intentions of a brand or company make a turn and presen …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, audience, average, better, brand, capture, company, dedicated, emotional, extended, hearts, hotel, humanitarian, hurricane, late, leisure, people, sandy, sentimental, vacation, weekend, westin, work, working
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April Fool’s Brand Hoaxes of 2013
Posted on April 03, 2013 by vanwestmedia
The start of April may bring in the warm spring weather but get ready to have a few pranks along with it. Businesses take holidays like April Fools and use it to amuse their audience to connect with …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, april fools, audience, bmw, bmw pram, communication, google nose, Holiday, jokes, marketing, mass, scope, scope bacon, social media
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Social Campaigns Revive “Mike and Ike” Brand
Posted on April 01, 2013 by vanwestmedia
Over the past year, "Mike and Ike" have been in stores with either Mike or Ike scribbled out of the box. At first it may seem like a kid took a pen and did this but then, when you look at the rest of …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advertising, candy, facebook, marketing, mike and ike, modern, rebrand, social media, traditional, transform, twitter
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Social Media Spreads DOMA Nation
Posted on March 29, 2013 by vanwestmedia
Gay marriage has been all the hype in politics lately but what has pushed the Defense of Marriage Act (DOMA) is the interaction of social media. Many have wondered why red boxes with a pink equal sign …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged facebook, gay, love, marriage, network, news, politics, rights, social media
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Thinglink: An Interactive Image Platform
Posted on March 27, 2013 by vanwestmedia
People are more likely to engage with communication through imagery, especially through interactive images. From social media to regular web pages, it is observed that images embedded with videos, an …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged campaign, content-based, image, interactive, marketing, platform, rich media tags, social media, thinglink
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Helpful Advertising: Y&R for Hurricane Sandy
Posted on March 14, 2013 by vanwestmedia
Although Hurricane Sandy was months ago, there are still many families and communities suffering from the aftereffects of the catastrophe. Through social media sites like Pinterest, Y&R started a …
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Posted in Digital Advertising, Social Media
Tagged advertising, amazon, board, catastrophe, effort, hurricane sandy, industry, pin, pinterest, relief, social media
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Louis Vuitton: Interactive Advertising
Posted on March 12, 2013 by vanwestmedia
By using an activity common throughout an audience, the French luxury brand Louis Vuitton has found a way to incorporate their brand into everyday life. "The Art of Packing" is an interactive experien …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged activities, activity, bags, design, everyday, experience, french, interactive, interactivity, louis vuitton, luggage, luxury, lv, packing, products, services, site, UE, UI, user, web
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