Don’t Burn Your Brand In Public
Posted on May 15, 2013 by vanwestmedia
Brands always want customer awareness but how much is too much? Through social media, the connection between a company and its audience becomes a personal one. You are able to read each other's thoug …
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Posted in Digital Advertising, Health & Food, In the News, Social Media
Tagged business, facebook, god, gordon ramsey, hope, karma, negative, positive, rant, reddit, relationship, reputation, social media, yelp
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Why You Should Never Delete Your Facebook Friends
Posted on May 07, 2013 by vanwestmedia
"Just cleaned out my friends list on Facebook! If you can still see this status, you made the cut!" Yes, because nothing says friendship like a Facebook official friendship.
Social media has become a …
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Is Facebook Home a Failed App?
Posted on April 29, 2013 by vanwestmedia
All the hype for the new Facebook Home release was a huge letdown. The many features of the app affected Android users negatively as it drained the battery life significantly and took over their mobil …
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Posted in Digital Advertising, In the News, Social Media, Tech
Tagged android, app, application, facebook, facebook home, mobile, mobile app, newsfeed, smartphone, social media, stream
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When You Give a Little, They Give a Lot Back
Posted on April 25, 2013 by vanwestmedia
Sometimes when you give away something, the benefits you gain in return are far beyond what you've imagined. Rather than just sending ads of discounts and new products to their customers, Bare Escentu …
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Posted in Digital Advertising, Social Media, The Female World
Tagged bare escentuals, beauty, FAB, foundation, friends and benefits, friends and family, loyalty, make-up, marketing, participation, social media, women
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ThingLink Brings Image Interactivity to Social Media
Posted on April 24, 2013 by vanwestmedia
The saying goes "a picture is worth a thousand words," but imagine how much a picture could be worth if it was embedded with content, links, videos and more! With the integration of ThingLink, an inte …
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Posted in Digital Advertising, Social Media, Tech
Tagged analysis, audience, engaging, facebook, Google, image, instagram, interactive, links, media, profile, social media, statistics, status, thinglink, tweet, twitter, youtube
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United Through Tragedy of Boston Marathon
Posted on April 17, 2013 by vanwestmedia
Through social media and the news, word was spread about the incident quickly and everyone was informed of the tragic event. With something as tragic as the Boston Marathon bombings, came the unity o …
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Posted in In the News, Social Media
Tagged anthem, baseball, bombing, boston, care, chicago, cities, fenway park, hearts, joe girardi, love, marthon, new york yankees, pray, red sox, rival, rivalries, social media, sports, support, sweet caroline, teams, tragedy, tribune, united we stand
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Flipboard 2.0: The Revolutionary Magazine
Posted on April 15, 2013 by vanwestmedia
The next generation of Flipboard was released about 2 weeks ago and more than half a million magazines have already been created. Flipboard, a personal magazine app, gained massive popularity with 53 …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged app, audience, computer, design, editor, flip, flipboard, laptop, magazine, minimalism, mobile, organize, people, personalized, product, public, reader, responsive, service, smartphone, structured, successful, tablet, useful
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Advertising Errors: Big Macs and Mental Health
Posted on April 12, 2013 by vanwestmedia
Are you addicted to Big Macs? Can you stop eating them anytime you want? Do you drown your emotional sorrows with this tasty burger? McDonald's created a "Mental-Health parody" to advertise their wid …
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Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged ads, advertisements, audience, big mac, boston, branding, burger, emotion, error, health, mcdonalds, mental, mistake, public, wrong
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